About Google Ads Ecom Academy
Google Ads Ecom Academy is a comprehensive course by Tristan Broughton that teaches how to optimize Google ad campaigns efficiently. Broughton also covers essential dropshipping fundamentals, including product research and optimization strategies. This course serves as an advanced dropshipping guide, specifically designed for entrepreneurs ready to scale their campaigns cost-effectively.
While Broughton created this course specifically for dropshippers, the Google advertising principles he teaches apply universally across industries. However, understand that this course focuses exclusively on Google Ads—it doesn’t teach dropshipping fundamentals.
Who Is Tristan Broughton?
Tristan Broughton is a dropshipping entrepreneur who claims to have generated millions through online business ventures. He fits the typical “business guru” profile: a YouTube channel filled with clickbait titles, impressive revenue claims, and a focus on course sales. That said, his YouTube channel delivers more genuine value than most competitors. While there may be substance to Broughton’s entrepreneurial success, concrete evidence remains elusive. His website provides minimal details about specific businesses, simply branding him as an “ecommerce & paid traffic expert”.
Despite providing solid Google Ads guidance throughout the course, pinpointing Broughton’s specific entrepreneurial background proves challenging. He maintains an active YouTube channel with 41k subscribers, regularly publishing content updates.
Google Ads Ecom Academy Pricing
Google Ads Ecom Academy costs $397, which includes lifetime access to the course and all future updates, plus:
- Facebook group access with mentorship from Broughton
- Curated “negative keywords” list
- Bonus module: “search campaign explosion”
- Access to Broughton’s supplier list
You can also purchase Google Ads Ecom Academy bundled with his “Product Winner Blueprint 2.0” course for $497. This additional course focuses on Facebook ads. If you’re currently running Facebook ads and considering the Google Ads academy, the bundle offers excellent value for the extra $100.
Google Ads Ecom Academy includes a 7-day money-back guarantee, requiring that you:
- Have logged into the training at least once
- Watched 50% of the training
- Joined the private Facebook group
- Provide proof of a live store
- Demonstrate effort to post an ad
Many of these requirements are subjective, meaning you’ll likely endure multiple retention pitches before securing a full refund.
Google Ads Ecom Academy Curriculum
The course comprises 10 modules, each covering specific Google Ads aspects.
Module 1- Store Setup
This module follows the standard “technical startup” format common across courses. It provides a comprehensive walkthrough covering setup essentials. Tristan Broughton demonstrates account creation, first ad setup, and campaign launch procedures.
This module also covers foundational principles like effective store layouts, compelling product descriptions, and strategic pricing to leverage buyer psychology. Including these elements here is brilliant, as they’re essential information you’ll apply throughout the course.
Module 2- Store Compliance
This self-explanatory module covers Google Ads “don’ts.” Broughton explains Google Ads’ strict policies and common mistakes to avoid. These guidelines prove invaluable since violations can result in ad suspension or account termination. While most seem obvious, they serve as an excellent refresher.
Module 3- Product Research
This module emphasizes thorough product research before launching sales efforts—an absolute necessity that saves significant time and resources. Most dropshipping businesses fail because they pour marketing efforts into losing products.
Broughton helps you avoid this pitfall by teaching comprehensive competitor research, his three product criteria guidelines, and products to avoid entirely. This module delivers substantial value and can save considerable time moving forward. Regardless of ad quality, winning products sell themselves.
Module 4- Google Ads Setup
Another guided walkthrough for creating your first ad. Much of this content is straightforward and self-explanatory. While primarily basic, Broughton does explore advanced settings like conversion tracking, merchant center syncing, and item ID drills. This section simplifies complex settings effectively, though it’s not exclusive to this course.
Module 5- Google Ads Testing
Broughton updated his course in 2019 with this valuable module. He demonstrates cost-effective ad testing methods and shows how to target specific audiences for maximum efficiency. The information proves highly valuable, updated to meet 2019 Google Ads standards.
Module 6- Shopping Campaign Mastery
This module essentially livestreams previously taught concepts. Broughton broadcasts himself setting up campaigns and achieving profitability in real-time. While lengthy, it’s fascinating to see learned principles executed live.
Module 7- Campaign Optimization
After launching your first ad, Broughton demonstrates using analytics for optimization. Numbers tell stories, and he shows how to interpret analytics and adjust ads accordingly. This represents arguably the most crucial PPC advertising skill—one few truly master. Broughton makes this complex topic accessible.
Broughton covers various strategies including bid redirection, search term exclusions, device bid adjustments, and unprofitable product exclusions. If these terms seem foreign, they won’t after completing this module.
Module 8- Campaign Scaling
Once you’ve optimized campaigns for ideal click-through and cost-per-click rates, you’re ready to scale. Scaling elevates both ads and profits to new levels, dramatically increasing campaign traffic.
Like the previous module, this content is highly technical. For scaling ads, Broughton teaches advanced bid adjustments, day scheduling, TROAS bid strategy, international setup, and his revival method. Again, unfamiliar terms become clear through Broughton’s explanations.
Module 9- Search Campaign Explosion
Search campaign explosion is among the shorter modules, featuring just two videos. The first focuses on proven conversion keywords for retargeting efforts. The second creates brand search campaigns. While not groundbreaking, Broughton claims this module delivers “the most profitable search campaign you’ll ever create.”
Module 10- Remarketing
The remarketing module presents two primary strategies: static image remarketing and dynamic remarketing. These videos demonstrate creating highly targeted audiences using these approaches. Remarketing drives significant profits, so revisit this module once your ads scale successfully.
Tristan Broughton’s Google Ads Ecom Academy Course Quality
Broughton delivers solid production quality. Audio remains crystal clear, with most content screen-recorded. Nothing particularly exceptional elevates it above average, but quality never interferes with learning. The website navigation is straightforward and user-friendly.
Overall, the course maintains clear quality standards. It doesn’t feel outdated or create barriers, though it doesn’t particularly stand out either.
Does Google Ads Academy Deliver?
Broughton doesn’t promise guaranteed income or Shopify mastery. He markets this course purely as a comprehensive Google Ads guide—and completely delivers on that promise.
Broughton teaches complex Google Ad techniques in highly accessible ways. He reveals advanced strategies that differentiate your campaigns from competitors. Additionally, he provides essential insights on competitive research, compliance, and product selection. Consequently, Broughton delivers a course that exceeded our expectations for paid traffic education.
Who Is Broughton’s Google Ads Academy Course Best For?
This course benefits anyone in or entering the ecommerce industry. By focusing solely on Google Ads, Broughton’s course applies universally across online businesses. His guided walkthroughs benefit beginners, while advanced strategies help those with existing Google Ad campaigns. Even novices can grasp the complex modules Broughton presents, making this course valuable across skill levels. Anyone conducting online business can extract value from this content.
Is Google Ads Ecom Academy Worth $397?
The course costs $397. While relatively affordable compared to premium courses, this represents substantial money for startups. If purchasing before establishing your store, focusing budget exclusively on paid traffic may be unwise. However, excellent value emerges when bundling Product Winner Blueprint 2.0 with Google Ads Ecom Academy for just $497. For beginners, consider this bundle for significantly better value than purchasing Google Ads Ecom Academy alone.
If you already operate a store and product while seeking advanced strategies, consider waiting. Broughton updates the course annually, so purchasing after his 2020 update might provide more current advice. Nevertheless, Tristan Broughton’s course delivers sufficient value to justify the $400 price tag.
Google Ads Course Alternatives
Google Ads remains an extremely popular platform with numerous alternative courses available. If budget is a concern, consider these alternatives:
- Google Skillshop- Google Skillshop is Google’s official online learning hub for Google Ads. They cover comprehensive advertising topics including video, display, analytics, and search ads—completely free. The best part? You earn official Google certification.
- LinkedIn Learning- For basic knowledge, consider a LinkedIn Learning membership. Their Google Ads course covers fundamentals to get you started at a fraction of the cost.
Our Final Thoughts
Overall, Broughton delivers an exceptional course. It covers advanced topics while maintaining accessibility through clear explanations. The course provides substantial value when implemented correctly, and regular updates ensure information remains current. For the price point, Google Ads Ecom Academy ranks among the superior paid traffic courses. If you’re specializing in Google Ads, we recommend this course for gaining competitive advantage.
Pros
- Advanced strategies
- Easily comprehensible
- Very straightforward
Cons
- Relatively short
- Lack of accompanying worksheets or material
