Amazing Selling Machine Review – Can This Course Help You Make Money?

by | Oct 23, 2022

One of the most lucrative ways to start making an online income is by selling a product. Amazon is one of the biggest online marketplaces where anyone can make thousands of dollars by selling their own products. But not everyone knows how to utilize the platform to improve their cash flow.

Thankfully, Amazon FBA courses like Amazing Selling Machine (also referred to as the Amazon Selling Machine) focus on making money on Amazon. However, the Amazing Selling Machine cost seems to be a turn-off for many. So unlike other Amazing Selling Machine reviews, we will answer the question: does this course justify the steep price tag?

Keep reading our Amazing Selling Machine review to find out.

Amazing Selling Machine Sales Page

What Is Amazing Selling Machine (or ASM 12)?

Amazing Selling Machine training is a program that teaches people how to run a multi-million-dollar business by selling private-label products on Amazon. The Amazing Selling Machine Evolution course walks you through a step-by-step blueprint to follow if you want to start and scale a successful FBA business. The course runs for eight weeks.

Amazon sellers who are members have access to the Amazon branding tool suite and several training videos. You also get an exclusive private mentorship (with coaching calls), a membership in their community of students, and a private vault for personal training materials.

Jason Katzenback and Matt Clark launched the first Amazing Selling Machine (ASM) program in 2012. Since then, they have released new course editions to keep up with the ever-changing market. The most recent version of this writing is Amazing Selling Machine 12. The course creators claim that the Amazing Selling Machine work effectively, and if you try their strategies and fail, they will pay you a refund or reimburse you for up to $5,000 in unsold inventory!

Who Is Behind Amazing Selling Machine?

The creators of the Amazing Selling Machine course are Jason Katzenback and Matt Clark. They started together after they had become successful businessmen. Aside from Matt and Jason, ASM has a few other teachers, including Mike McClary, Rich Henderson, and Dan Ashburn, who teach the course to those who want to own Amazon stores.

Who Is Jason Katzenback?

Jason started as a Canadian Engineering Student. In 2005, he launched Archon Media Inc., his first online business. Jason generated up to $3.5 million in a single year. He met Matt in 2011, and they began to work together on

Who Is Matt Clark?

Matt Clark has a rough background. His career as an Amazon seller started selling health supplements after quitting his job. With seminars and training, Matt could grow his revenue to $2 million in a short period. He met Jason at a high-end training program (Tony Robbin’s Business Mastery) which he was attending to improve his sales skillset.

Amazing Selling Machine Price

Amazing Selling Machine V12 is priced at $4,997 for lifetime payment. You could also pay in six installments of $997 each, which is about $6,000 in the end! However, you might get an Amazing Selling Machine discount during promotions.

You get everything you pay for as soon as your payment is confirmed; you can view the training materials using the ASM dashboard. Also, you might get some Amazing Selling Machine free training at the beginning of the course. You take a short online training course before the actual ASM training program commences.

Amazing Selling Machine Pricing

Amazing Selling Machine Version 12 has a 30-day money-back guarantee and a 6-month success guarantee. In addition, if you think the strategies will not work, they will refund you. 

Nonetheless, you have a high ticket guarantee that you would grow your business to raking in 7 figures using the ASM strategies and tools. For instance, ASM members have the tools and techniques that help them:

  • Find profitable products with the Exclusive Product Opportunity Tool and their new selection method.
  • Determine which keywords to target with the Perfect Keyword Tool
  • Launch your product to the top of Amazon easily with the Rapid Product Launch Tool

When you pay that much money, you get the following:

  • A Full-fledged 9 Amazing Selling Machine Module Training Course 
  • The Exclusive ASM Mentorship Program with Coaching Calls
  • Access to The Exclusive ASM Community (it is made up of Amazon sellers)
  • An Exclusive Resource Vault 
  • The ​​Ultimate Software Tool Suite Made Exclusive to ASM Students
Amazing Selling Machine Coaching Calls

You might also have to pay for specific third-party tools like Jungle Scout, which you may need within the program with amazing discounts. You would also have to spend more to set up your brand inventory, product manufacturing, marketing, evaluating suppliers, creating Amazon ads, etc.

There’s no hiding the fact that the course is expensive. The question is, is Amazing Selling Machine worth it?

Keep reading our Amazing Selling Machine review to learn more. We’ll look at the curriculum before making a final judgment call on whether or not the course is worth the money.

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Amazing Selling Machine Curriculum 

ASM has a comprehensive curriculum for those looking to start their own business as an Amazon seller. The program has nine modules—all constituting over a hundred videos. For the sake of this review, we will provide a brief description of each module.

That said, the value of this course comes from the instructors’ attention to detail. Each module provides step-by-step instructions for a successful business and walkthroughs for all the processes you need to follow to launch your FBA business.

Amazing Selling Machine Inside

Welcome Module: The ASM Business Process and Mindset

The welcome module is an introduction to the course. The intro sets the tone for the course and discusses the mindset necessary to succeed as an Amazon FBA entrepreneur. This section also outlines the basic business model for entrepreneurs who are entirely new to the process and are opening their first Amazon FBA store.

Amazing Selling Machine Modules

Module 1: Building Your Product Opportunity List

Module 1 is where the actionable lessons and the road to becoming one of successful Amazon sellers begin.

In this module, you will learn the best way to set up your own ecommerce store on Amazon and find a red-hot product to beat your competition. You will also learn which products not to consider if you want a successful Amazon business.

This will be where you will learn to use the product selection criteria and other tools for niche and keyword research. You will also learn how to get a patent for your physical products.

As any FBA seller knows, your product selection can hugely impact your success. So pay close attention to this module to get started on the right foot. 

Module 2: Suppliers, Samples & Profit Numbers

This module teaches how to source products from the US or China to create your own brand. You will learn how to source products, contact suppliers, and start placing orders for sample products. 

Once again, this is a very important module. So many entrepreneurs who own Amazon businesses get stuck because they don’t know how to source products properly. This module will walk you through the first steps.

Module 3: Ordering Your Inventory & Creating Your Brand

Module 3 is where they talk about creating a proper brand name, product packaging design, and getting your inventory into Amazon for selling. This module also expands on the lessons from the previous module and discusses more tips for finding a great supplier.

Module 4: Building Your Brand Assets

Here is where you will learn why it is good to build a website for your brand and set up social media profiles for success. This module will walk you through setting up the right sales channels and how to effectively sell physical products.

You will learn how to create a good website, product, and sales page. In addition, the instructors go into great depth on how to write sales copy and product descriptions.

Module 5: The Perfect Product Page

For you to sell and boost your profit margins, you need to craft a great Amazon product page. The Amazing Selling Machine will show you how with to use keywords, great titles, engaging descriptions, and how to use the right product images. In addition, you will learn eight components of a great sales page.

Module 6: The Perfect Product Launch

By the time you open this module, your product should be live. The previous modules focused on research, product sourcing, and branding. Now, it’s time to start selling!

This module discusses strategies to start driving traffic to your product page. You will learn the ASM product launch ranking strategy to get your first sales and some initial reviews. You will also learn how to use the product launch tool.

Module 7: Advanced Marketing and Traffic Tools

This is where ASM will teach you how to use Amazon-sponsored ads to drive more traffic to your page, create a customer service system to ensure your customers are happy, etc. In addition, they will teach you how to use Amazon coupons and Lightning deals to scale your sales.

Module 8: Taking your Business to the Next Level

In the last module, you will learn how to scale your business and increase profit margins. ASM will teach you how to harness the Amazon Brand registry with the power of Brand Analytics for scaling and how to use YouTube ads, influencers, and Instagram to make more sales.

The Private Resource Vault

ASM membership comes with access to the Private Resource Vault. There are PDFs related to every featured video lesson. After watching, you will be asked to download a PDF linked to each video. There are also other relevant materials in the vault ready for download. These include templates, tools, and software they reference in each lesson.

Amazing Selling Machine Resource Vault

Amazing Selling Machine Course Quality

For a course this expensive, you would expect more than excellent quality in the materials and the program. Overall, the production of the Amazing Selling Machine is superb. Everything in it is top-notch. The website is easy to navigate, and the user experience is unmatched. So much is expected from a course with a high price, and ASM gives you premium quality worth every dollar you pay.

The ASM mentor program/forum is also great. There are mentors and gurus, students with success stories to attend to your queries if the teachers are not there. While many courses have attempted to create “support forums,” the ASM forum is one of the better ones. You can tell that a strong community is looking to learn from each other and help each other.

Amazing Selling Machine Community

Does Amazing Selling Machine Deliver?

ASM makes some bold claims. However, the course price alone is enough to set high expectations for members. So, does the course delivery? and is Amazing Selling Machine legit?

Amazing Selling Machine Claim

Before answering this question, let’s get one seemingly obvious disclaimer out of the way. If you want to run a successful Amazon FBA business, you need to put in the work. An Amazon FBA business is like any other business – it takes hard work, trial and error, and commitment. 

Compare this to a real business to illustrate the point. For example, a successful restaurant owner could share their recipes, hiring processes, and marketing strategies with you. They could teach you everything they know, and you still wouldn’t be guaranteed success.

Business success comes down to the details. There is no escaping hard work, and you must constantly analyze your progress.

Amazing Selling Machine is the most comprehensive Amazon FBA course on the market. The instructor’s process is effective and scalable, and past successful students can testify to it. In addition, the depth of the videos is impressive.

The instructors walk you through everything you need to do if you want to become a successful Amazon FBA business owner. On top of that, the course is backed by an active support community that can help you out as you venture into the world of Amazon FBA.

The member feedback is overwhelmingly positive.

There all thousands of positive Amazing Selling Machine reviews online and offline about the Amazing Selling Machine. It is a solid and legitimate course. Indeed, the strategies taught in the ASM program can surely make your Amazon FBA business successful. Still, you need hard work, commitment, and endurance. You also need to work on your business for about a year to get solid ground if you follow the ASM method to the letter.

ASM goes the extra mile to ensure that you achieve success. When you go through the course, you will get the following:

  • Someone on the ASM team to review three of your products and help you to pick the best product to start with
  • Help in finding the right suppliers for the product and negotiating the best deal on your first inventory order
  • An accountability coach who will work with you for 90 days to outline a weekly plan for you 
  • A personalized review of your listing for optimization
  • A pre-launch strategy call with a personal ASM mentor before you start out

That said, it is safe to say that ASM delivers and is legit. But you must put in the work. Amazing Selling Machine can be your biggest asset to change your business forever. You must take action from the first few steps to the last seemingly insignificant ones.

Who Is Amazing Selling Machine Best For?

The Amazing Selling Machine is not for everyone. If you are about to buy something for $5,000, you better be prepared to make the most of it. While ASM is arguably the best Amazon FBA course on the market, it is intended for a specific group of business owners.

Below are some considerations. 

You should have a basic understanding of online business and marketing. While ASM will teach you everything you need to know to get started, it would be helpful to have a foundational understanding of online business. If you are entirely new to internet marketing, you may want to start with some more basic courses first. This will ensure that you get the most out of the content in the ASM course.

You should be certain that you want to start an Amazon FBA business. There are several ways of making money online, from affiliate marketing to services marketing to dropshipping. However, Amazon FBA is a big commitment. You need to invest in your education, inventory, and online marketing.

Many bright-eyed entrepreneurs jump from course to course, looking for an online business strategy that finally clicks. This is not the course you want to do this with. First off, the course is expensive. Second, it is time-consuming. You should be 100% committed to making an Amazon FBA business work before you pay for ASM.

You should have a decent amount of capital. As mentioned above, Amazon FBA businesses are expensive. Here are just a few of the expenses that can pile up:

  • Ordering samples
  • Paying for software
  • Paying for graphic design services
  • Paying for web design services
  • Paying for advertising
  • Paying for marketing consulting
  • Dealing with shipping, refunds, etc
Amazing Selling Machine Badges

You don’t want to be in a place where you only have $1,000 to pay for all the above expenses. While every person’s situation is different, this course seems to be the most effective for those with about $10,000 to commit to their Amazon businesses. The first $5,000 will be spent on the course.

The remaining $5,000 could be spent on all the above expenses. In some cases, you may be able to spend less; in others, you may spend more. That said, you don’t want to be in a place where you can’t execute your business plan due to a lack of funds (especially after committing $5,000 to a course).

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Final Verdict: Amazing Selling Machine

If you can afford the price, the Amazing Selling Machine might be the course that helps you launch your Amazon FBA business. This is the most comprehensive and insightful FBA course on the market, and it will teach you everything you need to know to get started. On top of that, you will be able to surround yourself with a community of experienced Amazon marketers who can help answer questions and support you along your journey.


  • Complete the Amazon blueprint for beginners to swipe and follow through
  • Ready to use sourcing for your first inventory order
  • Every lesson is easy to follow and simple to do
  • Supplementary PDF downloads provide excellent reference points
  • Fantastic community, with exclusive access to the ASM mentors
  • The coaching calls are beneficial
  • Beautiful motivation with the badge system
  • Incredible discounts on tools like Jungle Scout and ManageByStats
  • 30-day refund policy + 6 Month Success Guarantee.


  • High entry price.
  • If you don’t take action, you will lose out.
  • They did not mention some advanced issues like sales tax.

Andrew Green

Andrew is a successful entrepreneur and lifelong learner. Throughout his career, he has watched hundreds of online courses that have allowed him to achieve success in highly competitive fields such as online marketing, investing, and sales. Andrew is committed to expanding his knowledge and expertise and he reviews the premium courses he watches on his online blog.
Overall Rating: 4.82 out of 5

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