Amazing Selling Machine Review – Can This Course Help You Make Money?

by | Oct 6, 2020

One of the most lucrative ways to start making online income is by selling a product. Amazon is one of the biggest online marketplaces, where anyone can make thousands of dollars by selling their own products. Courses like Amazing Selling Machine focus on making money on Amazon. 

Does this course justify the steep price tag? Keep reading our Amazing Selling Machine review to find out.

Amazing Selling Machine Sales Page

What Is Amazing Selling Machine (or ASM 12)?

Amazing Selling Machine is a program made to teach people how to run a multi-million-dollar business by selling private label products on Amazon. The course walks you through a step-by-step blueprint to follow if you want to start and scale a successful FBA business. The course runs for 8 weeks.

Members have access to several training videos, an exclusive private mentorship (with coaching calls), a membership into their community of students, and a private vault for your personal training materials.

Jason Katzenback and Matt Clark launched the first Amazing Selling Machine (ASM) program in 2012. Since then, they have been releasing new editions of the course to keep up with the everchanging market. The most recent version at the time of this writing is Amazing Selling Machine 12. The course creators claim that ASM is so good that if you try their strategies and happen to fail, they will pay you a refund or reimburse you for up to $5,000 in unsold inventory!

Who Is Behind Amazing Selling Machine?

The creators of the Amazing Selling Machine course are Jason Katzenback and Matt Clark. They started together after they had become successful businessmen. Aside from Matt and Jason, ASM has a few other teachers, including Mike McClary, Rich Henderson, and Dan Ashburn teach within the course.

Who Is Jason Katzenback?

Jason started as a Canadian Engineering Student. In 2005, he launched Archon Media Inc., his first online business. Jason generated up to $3.5 million in a single year. He met Matt in 2011, and they began to work together on

Who Is Matt Clark?

Matt Clark has a rough background. He started selling health supplements on Amazon after quitting his job. With seminars and training, Matt could grew his revenue to $2 million in a short period. He met Jason at a high-end training event (Tony Robbin’s Business Mastery) which he was attending to improve his sales skillset.

Amazing Selling Machine Price

Amazing Selling Machine V12 is priced at a $4,997 life-time payment. You could also pay in six installments of $997 each, which is about $6,000 in the end! There are no discounts. You get everything you pay for as soon as your payment is confirmed.

Amazing Selling Machine Pricing

Amazing Selling Machine Version 12 has a 30-day money-back guarantee and a 6-month success guarantee. That means if you think that the strategies are not going to work, they will refund you. 

Nonetheless, you have a high ticket guarantee that you would grow your business to raking in 7 figures using the ASM strategies and tools. For instance, you have the tools and techniques to that will help you:

  • Find profitable products with the Exclusive Product Opportunity Tool and their new selection method.
  • Determine which keywords to target with the Perfect Keyword Tool
  • Launch your product to the top of Amazon easily with the Rapid Product Launch Tool

When you pay that much money, you get:

  • A Full-fledged 9-Module Training Course 
  • The Exclusive ASM Mentorship Program with Coaching Calls
  • Access to The Exclusive ASM Community 
  • An Exclusive Resource Vault 
  • The ​​Ultimate Software Tool Suite Made Exclusive to ASM Students
Amazing Selling Machine Coaching Calls

You might also have to pay for specific third-party tools like JungleScout, which you may need within the program with amazing discounts. You would also have to spend some more to set up your inventory, your product manufacturing, marketing, and so on.

There’s no hiding the fact that the course is expensive. The question is, is it worth?

Keep reading our Amazing Selling Machine to learn more. We’re going to take a look at the curriculum before making a final judgment call on whether or not the course is worth the money.

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Amazing Selling Machine Curriculum 

ASM has a comprehensive curriculum. There are nine modules in the program—all constituting over a hundred videos. For the sake of this review, we will provide a brief description of each module. That said, the value of this course comes from the instructors’ attention to detail. Each module provides step-by-step instructions and walkthroughs for all of the processes you need to follow in order to launch your FBA business.

Amazing Selling Machine Inside

Welcome Module: The ASM Business Process and Mindset

The welcome module is basically an introduction to the course. The intro sets the tone for the course and discusses the mindset necessary to succeed as an Amazon FBA entrepreneur. This section also outlines the basic business model for entrepreneurs who are entirely new to the process.

Amazing Selling Machine Modules

Module 1: Building Your Product Opportunity List

Module 1 is where the actionable lessons begin.

In this module, you will learn the best way to set yourself up on Amazon and find a red hot product to beat your competition. You will also learn which products not to consider. This will be where you will learn to use the product selection criteria and other tools for niche research. You will also learn how to get a patent for your product.

As any FBA seller knows, your product selection can have a huge impact on your success. Pay close attention to this module so you can get started on the right foot. 

Module 2: Suppliers, Samples & Profit Numbers

This module teaches how to source products from the US or China. You will learn how to source products, contact suppliers, and start placing orders for sample products. 

Once again, this is a very important module. Many entrepreneurs get stuck because they don’t know how to properly source products. This module will walk you through the first steps.

Module 3: Ordering Your Inventory & Creating Your Brand

This is where they talk about creating a proper brand name, designing your packaging, and getting your inventory into Amazon for selling.

This module also expands on the lessons from the previous module and discusses more tips for finding a great supplier.

Module 4: Building Your Brand Assets

Here is where you will learn why it is good to build a website for your brand and set up social media profiles for success.

This module will walk you through the process of setting up the right sales channels. You will learn how to create a good website, product page, and sales pages. The instructors go into great depth on how to write sales copy and product descriptions.

Module 5: The Perfect Product Page

For you to sell, you need to craft a great Amazon product page. The Amazing Selling Machine will show you how with the keywords to use, great title, engaging description, and how to use the right product images. You will learn eight components of a great sales page.

Module 6: The Perfect Product Launch

By the time you open this module, your product should be live. The previous modules focused on research, product sourcing, and branding. Now, it’s time to start selling!

This module discusses strategies you can use to start driving traffic to your product page. You will learn the ASM product launch ranking strategy to get you your first sales and get some initial reviews. You will also learn how to use the product launch tool.

Module 7: Advanced Marketing and Traffic Tools

This is where ASM will teach you how to use Amazon sponsored ads to drive more traffic to your page, create a customer service system that will ensure that your customers are happy, etc. They will teach you how to use Amazon coupons and Lightning deals to scale your sales.

Module 8: Taking your Business to the Next Level

In the last module, you will learn how to scale your business and increase profits. ASM will teach you how you can harness the Amazon Brand registry with the power of Brand Analytics for scaling, how to use YouTube ads, influencers, and Instagram to make more sales.

The Private Resource Vault

ASM membership comes with access to the Private Resource Vault. There are PDFs related to every featured video lesson. You would be asked to download a PDF linked to each video after watching it. There are also other relevant materials in the vault ready for download. These include templates, tools, and software that they make references to in each lesson.

Amazing Selling Machine Resource Vault

Amazing Selling Machine Course Quality

For a course this expensive, you would expect to get more than excellent quality in the materials and the program. Overall, the production of the Amazing Selling Machine is superb. Everything in it is topnotch. The website is easy to navigate, and the user experience is unmatched. Much is expected from a course with so high a price, and ASM gives you premium quality that is worth every dollar you pay.

The ASM forum is also a great place. There are mentors and gurus, successful students to attend to your queries if the teachers are not there. While many courses have attempted to create “support forums,” the ASM forum is definitely one of the better ones out there. You can tell that there is a strong community that is looking to learn from each other and help each other out.

Amazing Selling Machine Community

Does Amazing Selling Machine Deliver?

ASM makes some bold claims. The course price alone is enough to set high expectations for members. So, does the course deliver?

Amazing Selling Machine Claim

Let’s get one seemingly obvious disclaimer out of the way before answering this question. If you want to run a successful Amazon FBA business, you need to put in the work. An Amazon FBA business is just like any other business – it takes hard work, trial-and-error, and commitment. 

Compare this to a real business to illustrate the point. A successful restaurant owner could share their recipes, hiring processes, and marketing strategies with you. They could teach you every single thing they know, and you still wouldn’t be guaranteed success.

Business success comes down to the details. There is no escaping hard work, and you need to make sure to constantly analyze your progress.

That said, Amazing Selling Machine is the most comprehensive Amazon FBA course on the market. The process taught by the instructors is proven to be effective and scalable. The depth of the videos is impressive. The instructors walk you through everything you need to do if you want to become a successful Amazon FBA business owner.

On top of that, the course is backed by an active support community that can help you out as you venture into the world of Amazon FBA.

The member feedback is overwhelmingly positive.

There are several thousands of positive reviews online and offline about the Amazing Selling Machine. It is a solid course. Indeed, the strategies taught in the ASM program can surely make your Amazon FBA business successful. Still, you need hard work, commitment, and endurance. You also need to work on your business for about a year to get solid ground if you follow the ASM method to the letter.

ASM goes the extra mile to ensure that you achieve success. When you go through the course, you will get:

  • someone on the ASM team to review three of your products, and help you to pick the best product to start with
  • help in finding the right suppliers for the product and negotiating the best deal on your first inventory order
  • an accountability coach who will work with you for 90 days to outline a weekly plan for you 
  • a personalized review of your listing for optimization
  • a pre-launch strategy call with a personal ASM mentor before you start out

That said, it is safe to say that ASM delivers. But you must put in the work. Amazing Selling Machine can be the biggest asset you have to change your business forever. You just have to take action from the first few steps to the very last seemingly insignificant ones.

Who Is Amazing Selling Machine Best For?

The Amazing Selling Machine is not for everyone. If you are about to buy something for $5,000, you better be prepared to make the most of it. While ASM is arguably the bet Amazon FBA courses on the market, it is intended for a very specific group of business owners.

Below are some considerations. 

You should have a basic understanding of online business and marketing. While ASM will teach you everything you need to know to get started, it would be helpful to have a foundational understanding of online business. If you are entirely new to the world of internet marketing, you may want to start with some more basic courses first. This will ensure that you get the most out of the content in the ASM course.

You should be certain that you want to start an Amazon FBA business. There are dozens of different ways to make money on the internet, from affiliate marketing to services marketing to drop shipping. Amazon FBA is a big commitment. You need to invest in your education, inventory, and online marketing. Many bright-eyed entrepreneurs jump for course to course looking for an online business strategy that finally clicks. This is not the course you want to do this with. First off, the course is expensive. Second, it is time-consuming. You should be 100% committed to making an Amazon FBA business work before you pay for ASM.

You should have a decent amount of capital. As mentioned above, Amazon FBA businesses are expensive. Here are just a few of the expenses that can pile up:

  • Ordering samples
  • Paying for software
  • Paying for graphic design services
  • Paying for web design services
  • Paying for advertising
  • Paying for marketing consulting
  • Dealing with shipping, refunds, etc
Amazing Selling Machine Badges

You don’t want to be in a place where you only have $1,000 to pay for all of the expenses mentioned above. While every person’s situation is different, it seems that this course will be the most effective for those who have about $10,000 to commit to their Amazon businesses. The first $5,000 will be spent on the course. The remaining $5,000 could be spent on all of the expenses listed above. In some cases, you may be able to spend less, in others you may spend more. That said, you don’t want to be in a place where you can’t execute your business plan due to lack of funds (especially after committing $5,000 to a course).

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Final Verdict: Amazing Selling Machine

If you can afford the price, the Amazing Selling Machine might be the course that helps you launch your Amazon FBA business. This is the most comprehensive and insightful FBA course on the market and it will teach you everything you need to know to get started. On top of that, you will be able to surround yourself with a community of experienced Amazon marketers who can help answer questions and support you along your journey.


  • Complete Amazon blueprint for beginners to swipe and follow through.
  • Ready to use sourcing for your first inventory order.
  • Every lesson is easy to follow and simple to do.
  • Supplementary PDF downloads provide excellent reference points.
  • Fantastic community, with exclusive access to the ASM mentors.
  • The coaching calls are beneficial.
  • Beautiful motivation with the badge system.
  • Incredible discounts on tools like JungleScout and ManageByStats.
  • 30-day refund policy + 6 Month Success Guarantee.


  • High entry price.
  • If you don’t take action, you will lose out.
  • They did not mention some advanced issues like sales tax.

Andrew Green

Andrew is a successful entrepreneur and lifelong learner. Throughout his career, he has watched hundreds of online courses that have allowed him to achieve success in highly competitive fields such as online marketing, investing, and sales. Andrew is committed to expanding his knowledge and expertise and he reviews the premium courses he watches on his online blog.
Overall Rating: 4.82 out of 5

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