Building wealth through online ventures has become increasingly popular for those seeking to develop multiple income streams or pivot from their current career into owning a profitable dropshipping business. Successfully operating an online business requires mastering various components, particularly when you’re aiming to attract organic Google traffic and generate substantial profits.
Most aspiring dropshippers struggle with knowing where to begin, creating a clear need for proper education. The eCom Elites course by Frank Hatchett offers one effective way to master this business model and learn how to operate an ecommerce store profitably.
Although Franklin Hatchett’s eCom Elites reviews tend to be overwhelmingly positive, many potential students remain hesitant about purchasing this course. If you’re among those on the fence, this comprehensive review is designed specifically for you. We completed the eCom Elites training program and conducted a thorough analysis to deliver this honest assessment.
Continue reading to discover our complete verdict.
What Is Ecom Elites?
eCom Elites is a comprehensive ecommerce and dropshipping online course created by Frank Hatchett that provides step-by-step training for building and scaling your own online business. The program encompasses diverse topics including social media marketing, email marketing, sales funnel optimization, Shopify mastery, and product sourcing strategies. In essence, eCom Elites serves as an all-in-one course addressing every critical aspect of dropshipping and ecommerce success.
Who Is Franklin Hatchett?
Franklin Hatchett is a seasoned digital entrepreneur who built his fortune during the early days of dropshipping. He claims ownership of multiple successful dropshipping stores, several of which are featured as case studies throughout the course. His product portfolio spans from beauty items to tactical backpacks.
Beyond dropshipping, Hatchett operates multiple affiliate marketing ventures. Today, he’s established himself as a respected business mentor, focusing on teaching entrepreneurs how to build successful online businesses and generate substantial income.
How Much Does eCom Elites Cost?
The eCom Elites pricing structure is among the most frequently asked questions from prospective students. The course offers two distinct packages: standard and ultimate.
The standard eCom Elites package is priced at $197 and includes full course access, weekly Q&A sessions, exclusive “inner circle” membership, and Chatbot academy training. This one-time payment includes a 30-day money-back guarantee.
The ultimate package carries a $297 price tag and includes everything from the standard package, plus additional bonuses: sales funnel academy, Google shopping academy, top-selling products guide, profitable niches handbook, and pre-built sales funnels.
Regarding eCom Elites discounts, none are currently available—you’ll pay the listed prices. However, compared to competitors like Dropship Lifestyle and eCom Success Academy featured in most review sites, this course remains remarkably affordable.
Ecom Elites Course Structure
The program is structured across 9 comprehensive modules, with each section addressing different crucial elements of ecommerce business operations.
Module 1: Store Setup and Configuration
This foundational module explores various business models while providing detailed guidance on launching your store with seamless payment processing and fulfillment systems. Featuring 17 videos across approximately 3 hours, this section focuses primarily on technical implementation.
Hatchett thoroughly covers essential store setup elements including abandoned cart recovery, strategic upsells, coupon implementation, and tax configuration. While much of this information exists on various ecommerce YouTube channels, Hatchett delivers on his promise by teaching everything necessary for establishing and operating a profitable online business.
Module 2: Product Sourcing Strategies
Product sourcing represents one of dropshipping’s most challenging aspects. Hatchett’s over-the-shoulder training demonstrates effective supplier communication and optimal product selection for maximum profit margins. This comprehensive module delivers 20 videos spanning approximately 4 hours.
This section tackles dropshipping’s most complex elements, with Hatchett covering critical topics like product sales volume analysis, effective sales funnel development, product and niche research tools, plus strategic pricing methods. Additional bonuses include Hatchett’s curated product recommendations and profitable ideas.
The module delivers substantial content while maintaining thorough topic coverage.
Module 3: Facebook Advertising Mastery
Effective product promotion remains challenging even with excellent product selection. Facebook advertising serves as a critical platform for successful dropshippers seeking online profits. Hatchett dedicates extensive content to Facebook ads, delivering 31 videos across 6 hours covering everything related to Facebook marketing, including both paid and organic traffic strategies.
The module balances advanced and fundamental concepts, ensuring every student gains valuable insights. Topics range from Facebook Pixel implementation to scaling with lookalike audiences. You’ll master Facebook business account setup, Facebook group creation, various ad formats, and more.
Hatchett even addresses competitor analysis strategies on Facebook. This module delivers extensive, high-quality content that may feel overwhelming initially—plan to review it multiple times for maximum benefit.
Module 4: Instagram Marketing
Instagram represents another powerful platform leveraged by successful dropshippers. This streamlined module focuses exclusively on influencer marketing and paid advertising, featuring 9 videos totaling just 1.5 hours of content.
As mentioned, this section concentrates on two specific areas: influencer marketing and Instagram ads. For beginners in either area, this module provides solid foundational knowledge for business-focused Instagram navigation. The content emphasizes influencer marketing, while Instagram ads coverage consists mainly of technical tutorials.
Module 5: Email Marketing Fundamentals
Email marketing excels at transforming one-time purchasers into loyal, repeat customers. This module explores numerous methods for leveraging customer emails to drive additional sales, featuring 12 videos across approximately 2 hours.
While this module doesn’t dive deeply into email marketing, it provides students with solid foundational understanding. Coverage includes Mailchimp usage, first campaign setup, and email collection strategies. The information quality remains high, though it lacks advanced email marketing strategies or lead generation list building techniques.
Module 6: Chatbot Implementation
Hatchett stands out among online course creators for his in-depth chatbot coverage. This module explores chatbot fundamentals and sales optimization applications, delivering 10 videos across 3 hours of total content.
Similar to the email marketing module, this section consists primarily of technical tutorials covering setup processes, command creation, menu configuration, and various chat flow designs. While it doesn’t explore advanced chatbot strategies, the module provides comprehensive coverage of chatbot essentials—which covers most practical applications anyway.
Module 7: Sales Funnel Optimization
Sales funnels primarily focus on strategic upselling. Through effective sales funnel implementation, you can dramatically increase the number of products each customer purchases. This module contains 15 concise videos totaling approximately 2 hours.
Hatchett utilizes ClickFunnels, a third-party Shopify application similar to Chatbot. Most content covers technical aspects including funnel setup, payment method integration, and upsell creation. While predominantly tutorial-based, mastering ClickFunnels can significantly boost your revenue potential.
Module 8: Google Advertising
Google ads operate differently from Facebook ads and work better for specific products and niches. While Hatchett uses both platforms, Google ads may prove more suitable depending on your specific market. This module covers Google ads setup for optimal performance.
Students learn about organic traffic methods, free Google traffic acquisition, and Google algorithm understanding. Spanning 3 hours across 17 videos, this comprehensive module delivers substantial value.
Hatchett covers numerous Google ads aspects including AdWords, Google shopping campaigns, retargeting strategies, and keyword research methodology. The extensive module provides thorough platform coverage.
Module 9: Search Engine Optimization
Dropshipping and ecommerce businesses typically depend heavily on paid advertising. This module addresses organic search engine optimization—a complex, challenging subject. Hatchett covers fundamental basics while providing general overview rather than detailed instruction. The module includes just 1 hour of content across 9 videos. Those seriously interested in SEO should consider dedicated SEO courses.
Module 10: Exclusive Strategies
We can’t reveal these details—we signed a non-disclosure agreement…
Just kidding! Of course we’ll discuss this section.
The “exclusive” strategies actually include:
- Coupon sales technique
- Warranty upsell strategy
- Review site sales method
- Massive Facebook page building
While these titles don’t reveal much detail, understand that these “secrets” are essentially practical tips and resources. They represent one-time implementations for expanding your store’s reach—nothing more revolutionary than that.
Course Production Quality
The course maintains solid production standards throughout. Most content consists of screen recordings with Hatchett providing guided tutorials across various platforms. Audio quality remains consistently clear, and video recordings are crisp and easy to follow. The overall production quality exceeds average expectations without being overly elaborate, demonstrating Hatchett’s genuine effort in course creation. Every section maintains consistently high production standards.
Does Franklin Hatchett Deliver on His Promises?
Hatchett commits to teaching students how to build profitable online stores and increase Shopify revenue. While the course primarily targets newcomers, it genuinely provides necessary resources for revenue growth. However, success ultimately depends on your ability to effectively implement the learned strategies. Hatchett offers full refunds to students who properly apply his teachings yet fail to see results, making it difficult to argue that he doesn’t fulfill his commitments.
Who Should Take Ecom Elites?
This course aims to benefit both experienced entrepreneurs and complete beginners. Anyone can extract value and learn something new from this program. However, many sections specifically target new entrepreneurs. While both groups can gain knowledge, beginners will derive significantly more value than established business owners.
Therefore, the course works best for individuals interested in dropshipping who haven’t yet started their journey. It offers an excellent foundation for organizing your entire business strategy before launch while allowing you to explore various platforms and determine which works best for your chosen niche.
Is Franklin’s Course Worth the Investment?
Is eCom Elites worth your money? Here’s our assessment.
Compared to competing courses, this program remains remarkably affordable at just $197. Given the tremendous value it provides relative to its cost, eCom Elites definitely justifies the investment. Multiple eCom Elites success stories from satisfied students further validate this assessment.
The course delivers valuable ecommerce education at an exceptional rate. Most competing courses, particularly in the dropshipping space, charge ten times more while providing less comprehensive content. Hatchett successfully creates a value-packed course, eliminating unnecessary fluff while focusing on actionable information. Many entrepreneurs regard eCom Elites as the premier dropshipping and ecommerce course available.
This represents the best dropshipping course for ecommerce newcomers. Franklin Hatchett maintains refreshing transparency and honesty throughout. At only $197, it’s nearly impossible to make a poor investment decision with this course.
eCom Elites Alternative Options
Dropshipping enjoys widespread popularity, with hundreds of courses dedicated exclusively to this subject. While we strongly recommend the eCom Elites program, consider these alternative options:
- Dropship Lifestyle (Anton Kraly): This premium course carries a high price tag for good reason—Shopify themselves voted it the number one dropshipping course. For beginners seeking comprehensive training with maximum success potential, this is your best bet. Kraly’s program covers every phase from initial startup through business automation.
- The Complete Shopify Course (Udemy): If you’re considering eCom Elites primarily as a beginner resource, evaluate this alternative instead. When on sale, it costs just $11—monitor for upcoming sales.
- Shopify Academy: Shopify offers extensive free resources for platform familiarization, covering Facebook advertising, email marketing, Google ads, and search engine optimization. It’s an excellent resource for dropshipping newcomers.
Our Final Assessment
eCom Elites delivers a comprehensive program that establishes essential foundations for aspiring dropshippers. Hatchett’s course provides an excellent starting point for acquiring the knowledge necessary for success. While much of the content consists of platform walkthrough tutorials for Shopify, Facebook, and similar tools, every student can extract significant value. Additionally, its affordable pricing compared to competing courses leaves you with more capital for your new business venture.
Advantages
- Hatchett delivers information with excellent clarity
- Content remains accessible and understandable
- Significantly cheaper than competing courses
- Comprehensive coverage of dropshipping-related topics
- Highlights valuable third-party applications (like Chatbot)
Disadvantages
- Certain modules (SEO & Instagram) offer limited content
- Missing modules on automation, organization, and financial planning
- Lacks long-term strategic guidance
