Selling products online represents one of the most profitable paths to generating digital income. Amazon stands as the world’s largest online marketplace, where entrepreneurs can generate substantial revenue by marketing their own products. Programs like Amazing Selling Machine specialize in helping people build profitable Amazon businesses.
Is this course worth its premium price point? Continue reading our Amazing Selling Machine review for the complete breakdown.
What Is Amazing Selling Machine (ASM 12)?
Amazing Selling Machine is a comprehensive program designed to teach entrepreneurs how to build multi-million-dollar businesses through Amazon private label selling. This course delivers a detailed, step-by-step system for launching and scaling successful FBA (Fulfillment by Amazon) operations. The program spans 8 intensive weeks of training.
Students gain access to extensive training videos, exclusive private mentorship including coaching calls, membership in their student community, and a private vault containing personal training resources.
Jason Katzenback and Matt Clark introduced the original Amazing Selling Machine program in 2012. They’ve consistently released updated versions to stay current with Amazon’s evolving marketplace. Amazing Selling Machine 12 represents the latest iteration at the time of writing. The course creators offer such confidence in their methods that they guarantee refunds for unsuccessful students or will reimburse up to $5,000 in unsold inventory!
Who Created Amazing Selling Machine?
Amazing Selling Machine was created by Jason Katzenback and Matt Clark, who founded Amazing.com after achieving individual business success. The program also features additional instructors including Mike McClary, Rich Henderson, and Dan Ashburn, who contribute specialized expertise throughout the course.
Who Is Jason Katzenback?
Jason began as a Canadian engineering student before launching Archon Media Inc. in 2005—his first online venture. Jason’s business generated up to $3.5 million in annual revenue. He partnered with Matt in 2011 to establish Amazing.com.
Who Is Matt Clark?
Matt Clark overcame challenging circumstances to build his business empire. After leaving his traditional job, he focused on selling health supplements through Amazon. Through strategic seminars and training, Matt scaled his revenue to $2 million rapidly. He connected with Jason at Tony Robbins’ Business Mastery event, where he was developing his sales expertise.
Amazing Selling Machine Pricing
Amazing Selling Machine V12 costs $4,997 for lifetime access. Alternatively, you can choose six monthly payments of $997, totaling approximately $6,000. No discounts are available, and you receive immediate access upon payment confirmation.
Amazing Selling Machine Version 12 includes both a 30-day money-back guarantee and a 6-month success guarantee. If you believe the strategies won’t work for your situation, they’ll provide a full refund.
The program comes with a premium guarantee promising to help you build a seven-figure business using ASM strategies and tools. Specifically, you’ll receive tools and techniques to:
- Identify profitable products using the Exclusive Product Opportunity Tool and their refined selection methodology.
- Target optimal keywords with the Perfect Keyword Tool
- Launch products to Amazon’s top rankings using the Rapid Product Launch Tool
Your investment includes:
- A comprehensive 9-Module Training Course
- The exclusive ASM Mentorship Program with coaching calls
- Access to the exclusive ASM community
- An exclusive resource vault
- The ultimate software tool suite created exclusively for ASM students
Additional expenses may include third-party tools like JungleScout (available at significant discounts to ASM students), plus ongoing costs for inventory setup, product manufacturing, and marketing campaigns.
The course’s premium pricing is undeniable. The critical question remains: does it deliver equivalent value?
Continue reading our Amazing Selling Machine review for deeper insights. We’ll examine the curriculum thoroughly before reaching our final verdict on the course’s value proposition.
Amazing Selling Machine Course Structure
ASM features a robust curriculum containing nine comprehensive modules with over 100 training videos. While we’ll provide module overviews for this review, the course’s true value lies in its meticulous attention to detail. Each module delivers step-by-step instructions and complete walkthroughs for every process required to launch your FBA business successfully.
Welcome Module: The ASM Business Framework and Mindset
The welcome module serves as your comprehensive course introduction, establishing the proper mindset for Amazon FBA entrepreneurship. This section outlines the fundamental business model while preparing newcomers for the journey ahead.
Module 1: Building Your Product Opportunity List
Module 1 launches the practical training phase.
Here you’ll master Amazon account optimization and discover winning products that outperform competitors. You’ll also learn which products to avoid completely. This module covers product selection criteria, niche research tools, and patent acquisition strategies.
Since product selection significantly impacts FBA success, this module deserves your complete attention for establishing a strong foundation.
Module 2: Suppliers, Samples & Profit Analysis
This module focuses on product sourcing from both US and Chinese suppliers. You’ll learn supplier identification, communication strategies, and sample ordering processes.
This represents another crucial module, as many entrepreneurs struggle with proper product sourcing. These lessons provide the essential first steps for supplier relationships.
Module 3: Inventory Ordering & Brand Development
This section covers brand name creation, packaging design, and Amazon inventory integration for sales preparation.
The module builds upon previous sourcing lessons while providing advanced supplier selection strategies.
Module 4: Building Your Brand Assets
This module explains the importance of website creation and social media profile optimization for brand success.
You’ll learn proper sales channel setup, including website creation, product pages, and sales page development. The instructors provide extensive training on sales copywriting and product descriptions.
Module 5: The Perfect Product Page
Successful selling requires exceptional Amazon product pages. Amazing Selling Machine demonstrates optimal keyword usage, compelling titles, engaging descriptions, and effective product imagery. You’ll master the eight essential components of high-converting sales pages.
Module 6: The Perfect Product Launch
By this point, your product should be live on Amazon. Previous modules covered research, sourcing, and branding—now it’s time to generate sales!
This module reveals traffic-driving strategies for your product page. You’ll learn the ASM product launch ranking strategy for securing initial sales and reviews, plus master the product launch tool.
Module 7: Advanced Marketing and Traffic Generation
ASM teaches advanced Amazon sponsored ads for increased traffic, plus customer service system development for customer satisfaction. You’ll also learn Amazon coupons and Lightning deals for sales scaling.
Module 8: Scaling Your Business to New Heights
The final module focuses on business scaling and profit maximization. ASM demonstrates Amazon Brand Registry utilization with Brand Analytics for growth, plus YouTube ads, influencer partnerships, and Instagram marketing for expanded sales.
The Private Resource Vault
ASM membership includes Private Resource Vault access, containing PDFs for every training video. Each lesson comes with downloadable PDF resources, plus additional materials including templates, tools, and software referenced throughout the program.
Amazing Selling Machine Course Quality
At this premium price point, you’d expect exceptional quality throughout the materials and program structure. Amazing Selling Machine’s production value is outstanding, with every element meeting top-tier standards. The website navigation is intuitive, delivering an unmatched user experience. Given the substantial investment, ASM delivers premium quality that justifies every dollar spent.
The ASM community forum excels as a support platform. Mentors, expert instructors, and successful students readily address questions when teachers aren’t immediately available. While many courses attempt community building, ASM’s forum stands among the industry’s best, fostering genuine learning and mutual support.
Does Amazing Selling Machine Deliver Results?
ASM makes ambitious claims, and the premium pricing creates high expectations for students. The question remains: does the course actually deliver?
Before answering this question, let’s address an important reality. Building a successful Amazon FBA business requires dedication and consistent effort. Like any legitimate business venture, FBA demands hard work, persistence through setbacks, and unwavering commitment.
Consider this business analogy: Even if a successful restaurant owner shared their complete recipes, hiring processes, and marketing strategies, your success wouldn’t be guaranteed.
Business success depends on execution details. Hard work remains unavoidable, and you must continuously analyze and adjust your progress.
That said, Amazing Selling Machine stands as the market’s most comprehensive Amazon FBA course. The instructor-taught processes are proven effective and scalable, with impressive video depth. The instructors guide you through every requirement for successful Amazon FBA business ownership.
Additionally, the course includes an active support community ready to assist throughout your Amazon FBA journey.
Student feedback remains overwhelmingly positive.
Thousands of positive reviews exist both online and offline regarding Amazing Selling Machine. It’s undeniably a solid course. The ASM program strategies can absolutely drive Amazon FBA business success. However, you must commit to hard work, dedication, and persistence. Following the ASM methodology precisely typically requires about one year of focused effort to establish solid business foundations.
ASM provides exceptional support to ensure student success. Course completion includes:
- ASM team review of three products, helping you select the optimal starting product
- Supplier identification assistance and first inventory order negotiation support
- 90-day accountability coaching with personalized weekly planning
- Personalized listing review for optimization
- Pre-launch strategy consultation with a personal ASM mentor
ASM definitely delivers on its promises, but student effort remains essential. Amazing Selling Machine can become your most valuable business transformation asset—provided you take consistent action from the initial steps through seemingly minor details.
Who Should Consider Amazing Selling Machine?
Amazing Selling Machine isn’t suitable for everyone. A $5,000 investment demands serious commitment to maximizing results. While ASM arguably represents the best Amazon FBA course available, it targets a very specific entrepreneur profile.
Consider these important factors:
You need foundational online business and marketing knowledge. Although ASM provides comprehensive training, basic internet marketing understanding proves helpful. Complete beginners might benefit from fundamental courses first, ensuring maximum ASM content value.
You must be committed to Amazon FBA specifically. Internet marketing offers numerous paths—affiliate marketing, service marketing, dropshipping, and more. Amazon FBA requires significant commitment, including education, inventory, and marketing investments. Many entrepreneurs jump between courses seeking the perfect online business strategy. ASM isn’t suitable for course-hopping due to its expense and time requirements. You should be 100% committed to Amazon FBA success before investing in ASM.
You need substantial startup capital. Amazon FBA businesses involve significant expenses, including:
- Sample ordering
- Software subscriptions
- Graphic design services
- Web design services
- Advertising campaigns
- Marketing consulting
- Shipping, refunds, and other operational costs
Operating with only $1,000 for all these expenses creates significant challenges. While individual situations vary, this course works best for entrepreneurs with approximately $10,000 total commitment capacity. The first $5,000 covers course costs, while the remaining $5,000 handles the expenses above. Some may spend less, others more, but you shouldn’t risk being unable to execute your business plan due to insufficient funding (especially after investing $5,000 in education).
Final Verdict: Amazing Selling Machine
If the pricing fits your budget, Amazing Selling Machine could be the course that launches your Amazon FBA business successfully. This represents the market’s most comprehensive and insightful FBA training, covering everything needed for startup success. You’ll also join a community of experienced Amazon marketers ready to answer questions and provide ongoing support throughout your journey.
Pros
- Complete Amazon blueprint that beginners can follow step-by-step.
- Ready-to-use sourcing strategies for your first inventory order.
- Every lesson offers clear, actionable guidance.
- Supplementary PDF downloads serve as excellent reference materials.
- Outstanding community with exclusive ASM mentor access.
- Highly beneficial coaching calls.
- Motivating badge system for progress tracking.
- Substantial discounts on tools like JungleScout and ManageByStats.
- 30-day refund policy plus 6-month success guarantee.
Cons
- Premium entry price point.
- Requires consistent action to see results.
- Some advanced topics like sales tax weren’t fully addressed.
