What Are Main Street ROI Courses?
Main Street ROI courses are a collection of specialized digital marketing courses organized by topic. Available for individual purchase, they cover diverse areas including social media marketing, Facebook ads, Google Analytics, email marketing, SEO, and Google Ads.
This platform is designed for targeted learning, allowing you to select specific topics rather than working through a comprehensive bundled course. The courses launched in 2012, when many of these digital marketing strategies were still emerging.
What Is Main Street ROI?
Main Street ROI is a small business digital marketing company based in New York City. They create various online content focused on digital marketing. The courses are taught by Phil Frost, the company’s chief operations officer.
Phil began his career in 2006 as a PPC ad manager. He joined Main Street ROI in 2011, where he developed the courses currently available.
Main Street ROI was founded to help small “main street” businesses boost sales and revenue through online channels. Established in 2010, it stands as one of the original digital marketing agencies.
Main Street ROI’s Course Pricing
Each course costs $97 and runs approximately 90 minutes. They offer a 60-day, 100% money-back guarantee, though the exact terms require contacting customer service for clarification.
Courses are sold individually with no bundled membership option available.
The courses include no additional benefits—you receive only the core course content.
Main Street ROI’s Core Curriculum
Each course focuses on an individual topic. Here’s a breakdown of the available courses.
The Local SEO Formula
The local SEO formula course helps optimize Google My Business listings. It targets local businesses seeking to improve their search rankings in maps and local directories.
Frost covers everything needed to boost search rankings, including keyword research, listing optimization, citations, and review management.
He also addresses common pitfalls like “over-optimization” in Google My Business and shares effective customer review strategies. He even provides email templates to improve your review acquisition rate.
The course includes a comprehensive list of local directory opportunities. Overall, it provides a solid foundation for anyone new to local SEO.
Introduction To Social Media Marketing
This course provides a comprehensive overview of social media marketing. Frost begins by examining different platforms and their optimal use cases, discussing the unique advantages of Facebook, Instagram, and other networks for specific industries.
He then covers the core elements: audience building, content creation and posting, lead generation, and sales conversion through social media. The course also includes tracking growth metrics and organizing content calendars.
Introduction To Google Analytics
This course delivers a comprehensive Google Analytics overview. Frost provides step-by-step setup instructions for integrating Analytics with your website, then covers report generation, trend analysis, traffic source identification, SEO measurement, and bounce rate interpretation.
The course concludes with an organizational checklist for properly structuring your analytics efforts. Like other courses in the series, this serves as an introduction focused on platform familiarity rather than advanced mastery.
The Email Profit Formula
The Email Profit Formula is delivered as a live training session rather than a traditional course. Frost walks through email marketing campaign setup, covering fundamentals like content strategy, email structure, list building, and scheduling.
Like most courses in the series, it provides a solid overview without diving into extensive detail.
The Complete SEO Tune Up
This live training focuses on website optimization for search engines. Frost covers technical elements including meta tags, image optimization, anchor text, and backlinks.
He analyzes real examples of effective and ineffective SEO practices, highlighting specific tactics to outperform competitors.
This section functions as a hands-on tutorial, with Frost guiding you through the website optimization process step by step.
How To Create A Profitable Google Ads Campaign From Scratch
Another live training session, this course walks through complete Google Ads campaign creation. Frost explains PPC terminology, interface navigation, and campaign setup fundamentals. Topics include:
- Benefits of Google Ads
- Creating your Paid Advertising Strategy
- Understanding Your Customers
- Planning a Google Ads Campaign
- Creating Keyword Lists Using a Variety of Strategies
- Grouping Keywords (Campaign Structure)
- Creating a Unique Selling Proposition
- Creating Effective Ads
- Creating Effective Landing Pages
- Tracking Conversions
This course serves as an excellent “Google Ads 101” foundation. While similar information exists online for free, Frost organizes and presents it clearly and comprehensively.
This course is ideal for those completely new to Google Ads.
How To Optimize Your Google Ads In Just 15 Minutes Per Day
As a follow-up to the introductory course, Main Street ROI offers advanced Google Ads optimization training. Since optimization drives successful PPC campaigns, this course addresses a critical need.
Using the same live presentation format, you’ll learn to:
- Optimize Targeting
- Optimize Keywords/Bidding
- Optimize Ad Copy
- Optimize Landing Pages
- Discover New Keywords to Target
- Utilize Ad Extensions
- Re-organize Campaigns to Improve Results
The live training format with PowerPoint slides makes following along effortless. While campaign setup can be taught by anyone, optimization requires expertise. Frost effectively shares proven PPC best practices.
This course suits intermediate Google Ads marketers or those completing the introductory course. However, combining both courses would be ideal since they’re essential to Google Ads management. Instead, they’re priced at $97 each.
Creating Facebook Ads That Sell
This training concentrates on maximizing Facebook Ads conversion rates. Frost examines ad structure fundamentals and demonstrates how to optimize thumbnails, titles, and descriptions for increased sales.
He covers lead generation and opt-in strategies, plus cost-per-click optimization techniques. While this training surpasses his Google courses in quality, it remains at an introductory level.
Main Street ROI’s Course Quality
Main Street ROI courses maintain excellent production quality. The audio and video production includes professional intros with music. Frost delivers scripted content clearly and concisely, avoiding the typical “ums” found in many courses. Both video and audio quality are crystal clear.
The “live training” format effectively bridges theory and practical application.
The high production quality significantly enhances the educational experience.
Does Frost Deliver?
Simply put, yes.
Course titles accurately reflect the content inside. Each course delivers promised knowledge without unnecessary diversions. Frost teaches exactly what he advertises.
Students taking the local SEO formula will indeed master local SEO fundamentals. However, the lessons remain relatively basic. These courses function more as tutorials and walkthroughs than advanced strategy guides.
Who Are Main Street ROI’s Courses Best For?
These courses excel for anyone completely unfamiliar with digital marketing topics. Frost understands his target audience and markets to business owners struggling with online transitions.
The courses appear to double as lead generators for his digital marketing services. They provide thorough explanations of accessible, fundamental concepts. If digital marketing feels overwhelming, consider these courses.
These courses are perfect for beginners seeking comprehensive, effective tutorials on online advertising. Experienced marketers will likely prefer advanced alternatives.
Are Frost’s Courses Worth The Money?
Main Street ROI courses are priced affordably for premium courses but expensive compared to platforms like Udemy and Skillshare.
Are they worth it?
It depends on your marketing goals and learning preferences. Self-motivated learners can find much of this information free online. If you prefer organized curriculum from a credible marketer, these courses provide genuine value.
For instance, abundant free Google Ads information exists online, but you must search extensively across multiple articles and videos. Frost organizes this information cohesively, presenting it from an experienced practitioner’s perspective.
If you can justify the $97 price point, these courses deliver valuable information for beginning marketers.
Main Street ROI Alternative Courses:
If you’re seeking Main Street ROI alternatives, consider these options:
- LinkedIn Learning– If you appreciate comprehensive overviews, consider a LinkedIn Learning membership. Starting at one-third the price of a single course, it provides access to their entire catalog. Topics include everything Frost teaches, plus much more.
- Complete SEO Training (Udemy)-For SEO-focused learning, consider this alternative. Peter Kent delivers exceptional basic and intermediate SEO instruction at significantly lower cost.
- Digital Marketer’s Paid Traffic Mastery-For advanced PPC advertising education, consider this comprehensive course. Molly Pittman, Digital Marketer’s VP and traffic manager, teaches optimization, scaling, and analysis techniques.
Final Thoughts: Main Street ROI
Frost invests considerable effort and expertise into these courses. He’s an effective instructor who presents information clearly and accessibly. The combination of slideshows and live training successfully teaches both theory and practice. However, these courses are ideal for absolute marketing beginners with no prior experience in the covered topics.
Pros
- Effective format (live training + slides)
- Credible information
- Well-organized curriculum
Cons
- Very basic information that is best suited for absolute beginners
- Similar information is available at cheaper rates on sites like Udemy
