Best Digital Marketing Books – 12 Top Picks For Marketing Strategies

by | Jul 13, 2020

By reading up on the best digital marketing strategies, you can reach customers in a way that’s both cost-effective and measurable. As opposed to traditional methods, digital marketing tactics often allow you to reach more customers for a lower price. 

So, what are the best digital marketing books? Let’s take a look!

Best Digital Marketing Books

Below are the 12 best books on digital marketing that will allow you to optimize your company’s strategies and take advice from the experts. 

1. Jab, Jab, Jab, Right Hook by Gary Vaynerchuk

Jab, Jab, Jab, Right Hook by Gary Vaynerchuk

In Jab, Jab, Jab, Right Hook, New York Times best-selling author and social media expert Gary Vaynerchuck shares first hand advice on how to connect with customers and speed past competition. Essentially, this book is a blueprint for digital marketing strategies that are proven to work.

While marketers outline their next digital strategy, they plan for the right hook: their next sale or campaign that’s going to knock out competition. Other companies are more committed to jabbing: patiently engaging with customers and the community to build relationships that are crucial for a successful campaign.

Due to massive digital changes, the combination of right hooks and jabs has been revolutionized. While communication is still key, context matters more than ever. It’s not just about how good your content is, but how well it’s catered toward your audience.

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2. Everybody Writes by Ann Handley

Everybody Writes by Ann Handley

Everybody Writes is a cohesive guide to creating content that sparks action. If you’re looking to create and publish content that allows your business to thrive, this is made for you. Handley teaches you how to attract initial customers and how to retain those customers through proven online communication tactics. 

In our modern, content-driven world, creating content that sells has never been more critical for a business to thrive. Even if you aren’t a writer, you write more than you think! In this, Ann Handley explains the power of the written word and how you can use copywriting and digital marketing  to leave a positive impact on your readers. Most importantly, she explains how you can turn those readers into long-time customers. 

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3. Epic Content Marketing by Joe Pulizzi

Epic Content Marketing by Joe Pulizzi

Epic Content Marketing dives into the ways you can tell a different story, break through the clutter, and win more customers by marketing less. From the man who invented content marketing, you’ll understand the new, in-depth world of digital marketing and how you can thrive. The tools in his step-by-step approach are instantly usable all over the world for any business. He teaches you how to create stories that inform, entertain, and provoke clients to act. 

By setting up with the customer in mind, you’ll know when the right time to deliver is, and be able to position your business as an authority in the industry. Later, Pulizzi explains why content fills a need, expresses a point of view, and communicates consistently. According to eMarketer, at least 60% of marketers create at least one piece of new content per day. Now more than ever, to stand out, communicating consistently is just the tip of the iceberg. 

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4. Purple Cow by Seth Godin 

Purple Cow by Seth Godin

Best-selling author Seth Godin created Purple Cow to convince readers that traditional advertising techniques are no longer useful. Godin explains how to make your business stand out by being remarkable. This is perfect for anyone looking to improve their digital marketing strategies, have influence in their industry, or make more money. 

Like a purple cow, only brands and businesses that create something new and innovative will be able to stand out from the others. Godin argues that this is the only way to differ from the competition in today’s saturated market.

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5. They Ask You Answer by Marcus Sheridan

They Ask You Answer by Marcus Sheridan

In They Ask You Answer, Marcus Sheridan provides a revolutionary approach to inbound sales and today’s digital consumer. In this straightforward guide, you’ll learn exactly how to improve your digital marketing strategies. Digital marketing is no longer about keywords and link-building. Rather, quality content is the key to success. Luckily, you already have everything you need to make this high quality content.

By reading this book, you’ll learn how to boost your company’s web presence, build a level of trust that keeps customers coming back, and leverage your in-house resources to produce winning content.

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6. Permission Marketing by Seth Godin

Permission Marketing by Seth Godin

Seth Godin is often referred to as the ultimate entrepreneur of the information age. In Permission Marketing, he releases the groundbreaking concepts that enable marketers to shape a message that consumers willingly accept. He also discusses the relevance of modern marketing practices and why TV commercials and flyers have become outdated. 

With this book, you’ll learn how to start a dialogue in today’s crowded market cheaply, cater to your ideal customer, and build a relationship with your customers that allows you to sell in a more personal manner. Godin explores the various levels of permission granted to the marketer by the customer, and how this will enable you to turn strangers into friends and friends into customers.

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7. Contagious by Jonah Berger

Contagious by Jonah Berger

Written by Wharton School of Business marketing professor Jonah Berger, New York Times best-seller has been rated the #1 best marketing book of the year, offering relevant tactics that apply in today’s atmosphere. Berger explains why certain products and ideas become popular and reveals the secret science behind word of mouth and social transmission of ideas. 

Specifically, he goes into the six principles that drive things to become contagious, from policy initiatives to YouTube videos. At the root of all of these influential ideas are effective digital marketing tactics. 

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8. Hooked by Nir Eyal

Hooked by Nir Eyal

Best-seller Hooked explains how successful companies create products that people can’t put down, and goes into the marketing differences between products that capture mass attention and those that flop. He explains the patterns underlying why technology hooks us and explains The Hook Model: the model that the most addictive products follow to succeed. 

Eyal explains the power of associating users’ emotions and routines to a product, and why this prompts them to keep returning, time after time. With this, you’ll learn how to implement these impactful digital marketing strategies without resorting to expensive marketing tactics that don’t work. Not only are his strategies proven, but he also gives examples and step-by-step guides to make it as easy as possible to implement them. 

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9. Top of Mind by John Hall

 Top of Mind by John Hall

Top of Mind is the perfect book for social media influencers, public leaders, personal brands, and anyone looking to build meaningful relationships with their audience as well as others in the industry. Its insights about both business and leadership make it both relevant and applicable to a wide range of readers. This book is a game-changing framework for staying on top of your audience’s mind from John Hall, who belongs to the top companies dominating content marketing.

Digital marketing is more relevant and applicable today than ever. Top of Mind explains what successful content and digital marketing leaders have in common, and how specific names come to mind when people think about particular industries. He goes into the former and new rules of marketing as well as the secrets to gaining influence. The main takeaway: digital marketing has evolved from persuasion and selling trust to lending a helping hand. 

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10. This is Marketing by Seth Godin

This is Marketing by Seth Godin

#1 Wall Street Journal and New York Times best-seller This is Marketing offers a game-changing approach to marketing and sales. Seth Godin has inspired and taught marketers through his books, blogs, online courses, and more. In this, he explains the role of empathy in marketing and why marketing success in today’s world comes from focusing on the desires of your target audience. 

According to Zimmer Communications, 64% of customers say that shared values are the main reason that they have a trusted relationship with a brand. Instead of spamming as many people as possible with your message, the most successful companies cater to the needs and wants of their target audience with aligned values.

According to Unlocked, 85% of mobile advertisers think they are providing a positive experience, while 47% of users agree. The surefire way to marketing success is to learn about your audience and cater to their mission. Advertising as we’ve known it is dead. It’s no longer about expansion, but more about being specific in crafting your message. This breakthrough marketing book will teach you how to market like a professional and understanding human and how to get noticed in a world of abundant information. 

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11. Content Chemistry by Andy Crestodina

Content Chemistry by Andy Crestodina

Content Chemistry is the illustrated handbook for content & digital marketing. Author Andy Crestodina has had conversations with thousands of companies about web marketing. Now, he’s more eager than ever to share his most important lessons learned with readers. You’ll learn about email marketing, social media, SEO, and more.

This book explains the social, analytical, and creative aspects of digital marketing that are necessary to succeed on the web. Not only does he cover various theories on digital marketing, but explains how they can be put in practice. 

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12. What Customers Crave by Nicholas J. Webb

 What Customers Crave by Nicholas J. Webb

What Customers Crave is all about how to create relevant and memorable experiences for you customer at every touchpoint. In this, Webb introduces you to a new blueprint on how to think about your customers in a new way. 

Not only will this help you optimize your digital marketing strategies, but will introduce you to the importance of knowing your customer holistically. By thinking about your customer in this new way, your content is what will make the sales more than any type of individual strategy. 

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Final Thoughts: Best Digital Marketing Books

Ultimately, digital marketing isn’t just about how you prepare for your online campaigns. Knowing your audience, and allowing them to know you, creates brand loyalty that drives more sales after they make their first one. 

Once you’ve started gathering your knowledge with one of these digital marketing books, you can always extend your knowledge with an online marketing course, such as Main Street ROI, as well. Learn everything you need to know about become a digital marketing pro!

Andrew Green

Andrew is a successful entrepreneur and lifelong learner. Throughout his career, he has watched hundreds of online courses that have allowed him to achieve success in highly competitive fields such as online marketing, investing, and sales. Andrew is committed to expanding his knowledge and expertise and he reviews the premium courses he watches on his online blog.
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