The Secret Entourage Clothing Line course, “How To Start A T-Shirt Brand,” is provided by Secret Entourage, an entrepreneurship membership hub that offers various courses and motivational resources. Founded primarily by Pejman Ghadimi, along with co-founders Alan Dang and Navid Norou, the company evolved from general blog posts in 2011 to selling ebooks and eventually entrepreneurship courses. This particular course is taught by Andres Ocampo, one of the main founders behind Secret Entourage’s “ENTRPRNR” brand.
What Is Secret Entourage’s Course “How To Start A T-Shirt Brand?”
“How To Start A T-Shirt Brand” from Secret Entourage delivers exactly what the title promises—teaching you how to build a brand from the ground up. The course claims to show you how to scale from “start to six figures” in income. However, be cautious, as the t-shirt industry represents an extremely competitive market to penetrate.
How To Start A T-Shirt Brand’s Pricing
This Secret Entourage course divides into 18 modules, each covering different aspects of building your clothing brand. Priced at $497 with no payment plans available, the course offers minimal bonuses—primarily just access to a bonus Q&A module.
The course includes a 14-day full money-back guarantee, provided you don’t purchase during a sale. However, proceed with caution: the sales page displays a banner reading “EXTENDED HOLIDAY SUPER SALE.” Secret Entourage provides no additional information about this banner, making it unclear whether $497 represents the retail price or a discounted rate. This banner appears strategically placed to circumvent potential refund requests.
How To Start A T-Shirt Brand Curriculum
Redundancy runs throughout this course, as Andres creates separate modules for every topic. To streamline our analysis, we’ll focus on the main modules.
Module 1- Introduction
The introduction establishes realistic expectations about launching a clothing brand. While the course markets itself as a quick-profit opportunity, Ocampo thoroughly explains the dedication required for success.
Most importantly, Ocampo emphasizes prioritizing your brand above all else. He advocates carrying strong passion for your brand that prioritizes meaningful business over pure profit. Clothing represents a saturated market where success requires enduring a steep learning curve. Profit-focused entrepreneurs typically burn out, while those driven by genuine passion for fashion persist.
Module 2- What is ENTRPRNR
This module consists entirely of Ocampo discussing their “ENTRPRNR” brand. Essentially an extended self-promotional video that adds little value.
Module 3- Brainstorming Name Candidates
This module concentrates exclusively on brand naming. Ocampo explains that your name must be original and unique, emphasizing that good names don’t emerge quickly. He then describes choosing “ENTRPRNR” on his first attempt, inspired by his entrepreneurial passion. When advising on brand naming, Andres Ocampo states:
“Many would think, ‘This is the easiest part! I already know what it’s going to be called!’ … No, you don’t, and if you do, it probably sucks. A brand name is not something that comes about overnight.”
He then contradicts himself: “Luckily for David and I, ENTRPRNR came about fairly easily. I knew life would eventually lead me to become an entrepreneur and upon playing with the word in my head for a while I came up with the consolidated word ENTRPRNR”
The conflicting advice leaves students unclear about which approach to follow.
Module 4- Physical Storefront
This represents the standard technical tutorial component found in most courses. He demonstrates domain registration, WordPress setup, and shop configuration. The content lacks uniqueness and teaches nothing unavailable elsewhere. While potentially useful for beginners, this section fails to demonstrate the course’s inherent value.
Module 5- Registering Your Company
Ocampo covers basic company registration concepts, explaining differences between C Corps, S Corps, LLCs, and their respective advantages. While informative, this information is readily available online. Although Ocampo stresses registration importance, he neglects mentioning that registration requires annual tax payments of hundreds of dollars, regardless of profitability.
ADVICE: Delay company registration until generating profit. Registration represents a serious financial and legal commitment. Test and validate your brand before pursuing registration.
Module 6- Building Your Storefront (Website)
This module ignores website design entirely, focusing solely on hosting. Since most entrepreneurs use integrated host-builder platforms (Squarespace, Wix, WordPress), this information provides minimal value. While Ocampo details his website building experience from five years ago, that’s the extent of useful content.
Module 7- Finding The Right Website Creation Tool
This module builds on the previous one, reviewing different platforms—though only three platforms total—before ultimately recommending Shopify and WooCommerce. To summarize this entire module: use Shopify.
Module 8- Creating Your First Design
This module proves genuinely disappointing. Ocampo recounts his story, admitting he neither created initial designs nor handled printing—his partner managed both tasks. He then essentially advises learning Photoshop independently.
“I recommend learning both Adobe Illustrator and Adobe Photoshop like the back of your hand. You will need it greatly when it comes to creating shirt designs. There are a variety of sources in which you can learn to use adobe studios, for free.”
Rather than teaching these skills, he recommends self-education. This essentially translates to “I don’t know how to do it, figure it out yourself.” He frames this within a “GRIND” mentality, suggesting that unwillingness to self-teach indicates you’re not a true “HUSTLER.” This toxic mindset plagues entrepreneurship education. If Ocampo were genuinely committed, he would have invested effort in actually teaching these vital skills instead of creating empty modules.
Module 9- Finding The Right Shirts to Print On
Ocampo reviews various apparel types and blanks for printing, covering tri-blends, 50/50 cotton-polyester blends, and other options. He provides general Alibaba supplier advice: be specific, avoid upfront payments, and position yourself as an established company.
However, this advice proves unsuitable for beginners (the course’s target audience). He fails to mention that wholesalers like Alibaba require minimum orders of 100+ shirts plus expensive shipping fees. For newcomers avoiding overextension, consider U.S. wholesalers like Shirtsupplier. Contrary to popular belief, Chinese sourcing isn’t always cheaper.
Module 10- Selling Your Shirts
Ocampo offers generic social media selling advice: “use unique hashtags for your brand” and “create brand templates.” He never addresses influencer marketing or paid traffic strategies, providing only superficial tips.
Module 11- Marketing And Advertising
This module explores marketing more deeply. Ocampo describes his brand’s marketing journey, explaining their heavy reliance on influencer marketing and shoutouts for initial success, though “many of them being useless now as the return on investment is very little to none.” So what actually works?
That question remains unanswered. He offers more generic suggestions: print logos on promotional items like lighters or bracelets for giveaways, or secure celebrity endorsements. However, he doesn’t demonstrate how to achieve these goals—he simply presents ideas.
Andres Ocampo’s Course Quality
The production quality is well-executed with clear picture quality and good visual presentation of Ocampo. However, since filming occurs outdoors, background traffic and car noise creates unprofessional audio despite the appealing visual aesthetic.
Overall, the quality remains acceptable and shouldn’t impede learning.
Does “How To Start A T-Shirt Brand” Deliver?
Absolutely not. This course leaves you completely unprepared to launch a t-shirt brand. While it provides general direction, it offers no practical preparation. The course promises to show you how to scale from “start to 6 figures”—an outright falsehood. It neither demonstrates proper startup methodology nor provides scaling guidance. Ocampo extensively discusses creating his “six-figure” brand, but that’s the extent of the content.
Who Is Secret Entourage’s Course Best For?
This course serves no target audience effectively. Beginners waste money while gaining minimal knowledge. Experienced brand creators receive obvious, generic advice.
Regardless of experience level, the course disappoints. Filmed entirely in one location during a single day, it lacks the technical knowledge vital for any startup, offering only vague guidance. While Ocampo excels at discussing his brand, like most business course creators, that’s his only contribution.
Is It Worth the Money?
Absolutely not. Self-education proves far more valuable. In fact, self-teaching represents most of this course’s actual advice. He explains the need to learn Illustrator, then directs you to teach yourself. While this approach might be acceptable for free YouTube content, charging $500 for a course that lazily avoids teaching essential skills is inexcusable. The course delivers generic, obvious advice while Ocampo indulges in ego inflation and ENTRPRNR promotion—bold confidence considering their logo plagiarizes Rolex.
The course provides zero actionable knowledge. You’ll emerge $500 poorer with virtually nothing to show for your investment.
“How To Start A T-Shirt Brand” Alternatives
- Lee Stuart– Stuart is a YouTuber who documented his complete t-shirt brand creation process. From basement renovation to mastering screen printing, his channel offers the best real-world development insights. With beautifully produced videography and superior advice compared to this paid course, Stuart reveals the authentic reality of brand building.
- Skillshare– Skillshare excels for aspiring t-shirt entrepreneurs. This creative arts course platform delivers comprehensive knowledge across business, finance, design, and even t-shirt printing. You can also master programs omitted from this course, such as Photoshop and Illustrator. At a fraction of this course’s cost, Skillshare provides exponentially more valuable information.
Our Final Verdict
This course is genuinely terrible. Ocampo obsessively focuses on his brand while providing nothing else of substance. The course would be better titled “The History of ENTRPRNR” rather than “How to Start A T-Shirt Brand.” It delivers zero practical, actionable knowledge—just Andres Ocampo talking on a bench for hours. This course fails to justify its price point and warrants complete avoidance, along with Secret Entourage’s toxic “hustle” mentality.
Pros
- Provides motivation
- Good quality
Cons
- No useful knowledge
- Does not provide thorough detail
- Talks too much about their brand
- Generic advice
- Shady refund policy
