Empire Academy 2.0 Review – How Does JT Franco’s Amazon FBA Course Rank?

by | Aug 27, 2021

Empire Academy 2.0 is an Amazon FBA course from JT Franco that teaches you a proven process to generate income with an Amazon FBA store. Amazon FBA Empire Academy 2.0 shows you how to build your own Amazon FBA business from scratch. It shows you how to pick your product, brand your store, and scale your business.

Empire Academy 2.0 comes with over 50 hours of content, and over 180 videos. It was last updated in 2021, providing fresh and relevant information. So, the only question left is – is this course really worth the price? That’s what we’re here to decide!

In this Empire Academy 2.0 review, we’ll take a closer look at this Amazon FBA course so you can make the final call. Let’s dive in!

Empire Academy 2.0 Course

Who Is JT Franco?

JT Franco, the course creator, is an online marketer and entrepreneur who got his start in Amazon FBA. JT Franco’s story started out with multiple failed ventures, one of which was a catering company. After finding success in the Amazon business of FBA, JT Franco started making Amazon FBA content online. He also has other programs like his Empire Builders mastermind group.

Now, JT Franco focuses on promoting his course and himself as a brand on his Youtube Channel. He produces a lot of free access content like making money online, Amazon FBA funnel, and his own life as a young entrepreneur. His Youtube channel has over 90k subscribers, and his course has been very successful. 

Empire Academy 2.0 JT Franco

Empire Academy 2.0 Pricing

The course costs $1997 if you pay in full for lifetime access.

It features a payment plan, with a monthly rate of $599 over 5 months. This totals to be $2,995, $998 more than the full payment.

Empire Academy 2.0 Pricing

It does come with a lot of bonuses, such as:

  • Personal Product Validation Mentors
  • Access to The Blueprint Vault 
  • 1-1 Breakthrough Calls
  • Live Group Coaching
  • Advanced Expansion Packs
  • Business Setup & Tax Consultation Call
  • Done-For-You Product Launch
  • Done-For-You Listing Creation
  • Zonbase 1 Month Trial 

Amazon FBA Empire Academy 2.0 has a refund policy that features a 30-day money-back guarantee, and a 90-day profit guarantee. Franco advertises Empire Academy with free upgrades whenever new content is available.

Empire Academy 2.0 Profit Guarantee

Empire Academy 2.0 Modules

The course is split into 10 modules, with each showing you a different step of creating your Amazon FBA business.

Module 1: The Keys To Your Empire

The first module serves as an introduction to Amazon FBA as a whole. Franco goes over your mindset and the idea of making money “quickly”. He explains that his tipping point took him 3 years before he saw success. This serves to set your expectation, that creating truly passive income is time consuming, even if you hit all the actionable steps. JT Franco talks about this in order to dispel any myths about getting rich quick.

After that, JT Franco talks about building a brand, solving problems, dealing with failure, and planning for the future. His wisdom seemed to be spot on, and it felt like he was talking from experience. I like that, unlike most motivational videos, Franco shows you exactly what running an Amazon page business model is like.

Module 2: Your Foundation Is Everything

In this module, JT goes over the foundation of your business. He talks about forming an LLC, the advantages of an LLC, Amazon FBA business model, getting FBA verified, and getting liability insurance. All of this may cost a lot in the beginning, but it can save you some heavy headaches in the future.

Module 3: Amazon FBA Business 7 Figure Fundamentals

Once you get the legal business squared away, it’s time to start building your actual business. Franco starts out by explaining the online business model as a whole. Then he gets into setting up your seller central account, figuring your niche out, FBA business strategy, and naming your store. Overall, this module gives you a really solid foundation for you to build your store off of.

Empire Academy 2.0 Module 3

Module 4: Product Exploration Pt. 1

In this module, Franco stresses the importance of competitive research. He argues that this is the most important step for your Amazon FBA business. Finding a profitable product can save you a significant amount of time and effort. JT starts out by showing you how to calculate your profit margins for a product. Then, he talks about finding products on Amazon and understanding the product volume and the seller volume. 

Module 5: Product Exploration Pt. 2

Inside module 5, JT Franco expands upon the ideas presented in module 4 and gives you a competition introduction. He talks about validating your product, where you make sure the product you’ve chosen will sell before you scale it. He goes over avoiding a saturated market, checking bundled products and autocompletion, and studying search results. He also shows you how to use Viral Launch, a platform dedicated for Amazon FBA product research. This module contains some very good information. Not only does JT give you great information, but he also shows you how to apply it to your store. 

Empire Academy 2.0 Product Exploration

Module 6: Bring Your Products Into Reality

Now that you’ve validated your product, it’s time to get it sourced. In this module, Franco shows you how to source your supplier. He goes over evaluating the price, getting good bonuses, quality, quantity, and production of a supplier. He also talks about getting samples, evaluating the quality, and getting photos. 

Module 7: Shipping Logistics

Once you’ve decided on your store, it’s time to take the jump and get your products shipped. JT Franco goes over getting your products freighted and shipped to the fulfillment center. This module is a little shorter, mainly showing you how to get your product shipped out.

Module 8: Creating A Sales-Driven Listing

In this module, JT shows you how to write a listing that will sell. Franco shows you all the components necessary for a perfect listing that drives sales. He shows you how to get perfect pictures, pick the right category, craft the perfect title, and include the right keywords. For this, JT shows you how to use Viral Launch to assist you. 

Module 9: The Perfect Product Launch

JT Franco again turns to Viral Launch, and shows you its checklist for a product launch. He goes over getting your first reviews, capturing emails, and building Clickfunnels. Franco even includes his own funnel templates for you to use. This part is important, as building an email list will allow you to start building a profitable customer base.

Module 10: PPC And Advertising

In this module, JT goes over using paid advertising to run ads. Running ads is an extra cost for your product pages, but can generate more money if done right. He shows you how to use sponsored, brand, and display ads within Amazon itself. Then, he talks about the impressions and click-through-rating you should be getting in order to maximize your ACOS (Amazon Cost of Sale). After that, he shows you how to tweak your keywords in order to make sure your ACOS is optimized. 

Amazon FBA Empire Academy 2.0 Quality

JT Franco produces Amazon FBA Empire Academy 2.0 with good quality. The videos are mainly of JT talking and giving technical demonstrations with his face overlaid onto the screen. Most of this course will be screen recorded, but there are a few times where Franco teaches off of a presentation. 

Empire Academy 2.0 Quality

Overall, the audio and visual quality are very good. It’s clear that JT Franco put in effort when producing this course.

(Powerpoints, infographics, intros)

(course materials)

Does JT Franco Deliver?

Franco promises to teach you how to build a profitable FBA store with Amazon FBA Empire Academy 2.0. Using all the strategies and knowledge presented by JT, you will have a fully functioning Amazon FBA store capable of generating profits. JT Franco doesn’t spin this course to be a get-rich-quick scheme. As such, he does deliver on this promise.

Empire Academy 2.0 Content

What I like most about Franco’s promise is the 90-day profit guarantee. While there are requirements to be eligible for it, it shows that if you really try and you don’t make money, JT will honor this guarantee.

Who Is Empire Academy 2.0  Best For?

Amazon FBA Empire Academy 2.0 is best for anyone who’s looking to get into the Amazon FBA online business. JT Franco’s course does a great job walking you through every aspect of Amazon fulfillment. Anyone that has no experience will feel confident by the end of this course.

However, anyone that’s more advanced and is looking for advanced content will find this course to be a bit lacking. JT only gets into advanced topics in the last module of the course. 

Empire Academy 2.0 Levels

Is Empire Academy 2.0 Worth The Price?

$2000 is a lot of money, especially when you start selling an Amazon product. For a course to be worth this much, it has to go above and beyond your expectations compared to other Amazon FBA courses. In terms of Amazon FBA Empire Academy 2.0, Franco’s course is worth the price. For some though, $2,000 is too much. And while JT Franco’s course is worth the price, it is a bit expensive.

It backs up his promise with multiple guarantees, and includes some very beneficial bonuses. The live coaching and 1-on-1 calls can be extremely beneficial if you use them right. Additionally, Franco updated this course recently to provide the most up-to-date information. For all these reasons, I think Amazon FBA Empire Academy 2.0 is worth the price.

Empire Academy 2.0 Alternatives

FBA is a very big industry. Many Amazon sellers have had success stories using FBA to make full time income. As such, there’s a lot of different alternative Amazon courses out there for you to take advantage of. Here are a few of our favorites:

  • The Last Amazon Course (Brock Johnson) At only $1 a week, Johnson’s course is widely regarded as one of the best Amazon FBA courses out there. He covers everything you need to know: from getting reviews to finding suppliers, Johnson’s course is fully-fledged with FBA knowledge. If you are on a budget, consider this course instead.
  • Amazon Seller University (Amazon) – This course hub is provided free by Amazon. It covers all the basics that you need to know: starting, learning, and growing. If you already have a good foundation of FBA and just need a refresher, consider this platform.
  • Freedom Ticket (Kevin King) For those that want a more advanced course, consider Freedom Ticket. It comes free with any platinum Helium 10 membership. This course is a premium Amazon FBA course, and shows you more advanced topics like preventing negative reviews and using Amazon search data. If you have money to spend and want a solid course, check out Freedom Ticket.

Our Final Thoughts: Empire Academy 2.0

Empire Academy 2.0 is a good course. Franco gives you all the information you need to create a fully functioning Amazon FBA online business. The personalized coaching and 1-on-1s are a very nice touch, and can be very useful. While the course is a bit expensive, it gives you multiple guarantees to ensure your complete satisfaction with it. 


  • Personalized coaching
  • Multiple satisfaction guarantees
  • Good educational quality


  • A little expensive
  • Not much advanced content

Andrew Green

Andrew is a successful entrepreneur and lifelong learner. Throughout his career, he has watched hundreds of online courses that have allowed him to achieve success in highly competitive fields such as online marketing, investing, and sales. Andrew is committed to expanding his knowledge and expertise and he reviews the premium courses he watches on his online blog.
Overall Rating: 4.42 out of 5

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