ClickBank stands as one of the web’s most prominent affiliate marketplaces, where marketers discover and promote digital products as affiliates. The platform also allows you to list your own digital products for other affiliates to promote.
ClickBank offers a training program called ClickBank University, designed to teach users how to generate income on the platform. In this comprehensive review of ClickBank University, we’ll examine this course program in detail—exploring what it offers and whether it justifies the investment.
What Is ClickBank University?
ClickBank University (CBU) delivers dual-focused premium training for anyone seeking to profit as both vendors and affiliates on ClickBank exclusively. This online program features an 8-week training series with multiple instructional videos. Originally launched in 2013, ClickBank University received a comprehensive upgrade to version 2.0 in 2016.
ClickBank directly promotes ClickBank University through its main platform. When visiting ClickBank, users encounter a popup promising to teach seven-figure earnings from ClickBank, which redirects to ClickBank University.
Who Created ClickBank University?
Three digital marketing professionals launched ClickBank University in 2013: Adam Horwitz, Justin Atlan, and Matt Hulett. The current instructional team consists of Justin Atlan, Adam Horwitz, and Milana Kalimullova (also known as Milana Atlan), each bringing extensive affiliate marketing expertise and ClickBank experience.
Justin Atlan leads the Vendor section within the CBU program. As a millionaire entrepreneur, Justin maintains multiple income streams beyond ClickBank University. Adam Horwitz handles the Affiliate section instruction and has previously created numerous online courses, including Mobile Monopoly (now discontinued). The third instructor, Milana—Justin’s wife—appears in sales and welcome videos while teaching the Market and Customer Research module.
Milana brings academic credentials with a BA in Economics from UC Irvine to her role.
ClickBank University Pricing Structure
The sales page advertises ClickBank University as a simple recurring payment of $47 monthly, providing access to:
- An 8-Week Affiliate video training
- A 12-Week Vendor video training
- Expert Pre-recorded Webinars
- CBU Toolkit
- Interviews with several experts in the field
- AND an Exclusive ClickBank University Community
- And bonuses
While the sales page suggests you’ll only pay $47 monthly, multiple upsells await inside (particularly ClickBank Builder). When you factor in all necessary expenses, the true cost of CBU reaches approximately $250 per month!
Additional required expenses include:
- The ClickBank Builder (costs $594+ to follow some of the core training).
- Some products that you want to promote
- Aweber for email marketing (costs $19 per month)
- Your own domain name
- Paid traffic
- Additional tools
- And the optional cost of outsourcing content (cost you about $20 per page article)
While most affiliate marketing courses require similar expenses, the ClickBank Builder fee represents an unexpected additional cost.
ClickBank University Course Structure
ClickBank University encompasses training for both core ClickBank functions: Affiliate and Vendor. Additional bonus sections complement the main program. Your payment grants access to a comprehensive library of training materials and instructional videos.
Affiliate Training Module
Adam leads this section, delivering an 8-week training series through videos and downloadable PDF resources. It targets anyone seeking to master affiliate marketing for promoting ClickBank digital products.
Vendor Training Module
Justin instructs this comprehensive 12-week training program designed for individuals wanting to develop and market their own digital products through ClickBank.
The complete program divides into four distinct sections or modules.
Section 1: 12-Week Video Training Course For Vendors
Justin Atlan teaches this section, focusing on creating and selling digital products on ClickBank. The training covers identifying profitable products, constructing effective sales funnels, and scaling profits through joint ventures and split testing.
Justin demonstrates proper sales mapping with strategic upsells and teaches how to convert cold traffic into customers using squeeze pages and landing pages.
Section 2: 8-Week Affiliate Marketing Training
This module serves affiliate marketers without their own products. Adam teaches how to identify highly profitable ClickBank products for promotion—some offering commissions up to $100 per sale. He claims consistent daily sales of such products can generate four-figure monthly income.
ClickBank University strongly emphasizes email list building and maximizing revenue through effective list monetization. The strategy extends beyond simple traffic direction to include comprehensive retargeting.
Section 3: Traffic Generation
This module covers several traffic-driving methods for affiliate products, including the Instagram Shoutout method and PAID traffic promotion. The training focuses on Facebook and Instagram advertising platforms, featuring three videos each for Facebook advertising and Instagram Shoutouts.
Section 4: Technical Toolkit
This technical section covers essential website setup for ClickBank affiliation. Students learn domain setup, video editing, and outsourcing strategies—all crucial technical skills for successful implementation.
Weekly Live Q&A Webinar
Students gain exclusive access to Q&A webinars conducted by Adam and Justin, along with expert interviews providing additional insights and guidance.
Private CBU Facebook Support Group
All students receive automatic membership in the CBU forum, creating a community space for questions and peer support.
Course Quality Assessment
ClickBank University delivers high-quality videos with excellent audio production. The website interface is polished and easy to navigate through courses. However, videos are notably brief, averaging just 7-10 minutes each.
The ClickBank builder tool effectively creates basic squeeze pages and landing pages for ClickBank products. Each course includes accompanying PDF files, though these often lack additional valuable information.
Core training heavily relies on ClickBank Builder, which feels basic compared to professional CMS builders. The builder only functions on CBU servers and becomes unusable if you leave CBU.
Does ClickBank University Meet Expectations?
Like many ClickBank products, ClickBank University makes ambitious claims on its sales page. Milana suggests earning your first ClickBank income within 24 hours. While experienced affiliate marketers might achieve this, new marketers are unlikely to see such rapid results.
Upon course entry, only three weeks of video training are immediately available. After completing these videos in roughly one hour, you’ve only learned to identify profitable ClickBank products. Simply knowing which products to promote won’t generate income—you must wait three weeks for additional content.
Most videos target absolute beginners with very basic content. Ninety percent of training consists of instructors speaking directly to camera without screencasts or demonstrations. Many concepts available free on YouTube are taught only through hand gestures rather than practical ClickBank demonstrations.
The sales video claims CBU eliminates technical barriers to ClickBank income. However, after paying your initial $47, you encounter an upsell page. CBU presents THREE separate upsells! You’ll need their $597 ClickBank builder and advanced training to maximize ClickBank University benefits. Without ClickBank Builder, following training and implementing strategies becomes difficult. The builder restricts you to CBU servers, requiring continued payments and preventing website migration if you leave CBU. While this may not concern marketers committed to ClickBank Builder, it can frustrate those with existing tools.
Ideal Candidates for ClickBank University
ClickBank University best serves beginners seeking ClickBank-specific training.
The basic course content aligns with its $47 monthly price point. Deeper topic exploration requires independent research or enrollment in additional courses.
Maximum course effectiveness requires ClickBank Builder usage. While initially presented as an “upsell,” the builder becomes essential for fully utilizing the course content.
Is ClickBank University Worth the Investment?
At $47 monthly, the course merits consideration IF you’re specifically interested in ClickBank marketing. The basic content suits beginners well. Avoid feeling pressured into upsells unless you’re confident they’re necessary.
While CBU offers legitimate training videos and forums, the course lacks proper maintenance and updates. Adam and Justin promised community involvement but remain absent. Multiple community questions and comments receive no responses from CBU support or instructors. The most recent webinar dates to September 2017!
ClickBank University includes a 30-day money-back guarantee. Unsatisfied customers can request full refunds within 30 days. We appreciate companies backing their courses with guarantees, demonstrating confidence in their offering and commitment to customer satisfaction. If ClickBank University seems suitable, try one month to evaluate its value.
However, we believe superior affiliate marketing courses exist in similar price ranges. Here are 9 of the best courses we’ve reviewed.
ClickBank University Alternatives
CBU charges $47 monthly for basic video training and an inactive forum with outdated webinars designed for experienced marketers. If you’re a complete beginner seeking realistic expectations from engaged instructors, consider Wealthy Affiliate at $49 monthly. Wealthy Affiliate offers free trials without bait-and-switch tactics—any required tool purchases are disclosed upfront.
Another excellent option is Project 24 by Income School. It costs $449 annually, then $199 for subsequent years, including a free theme plus real-time mentorship and support.
Other outstanding affiliate marketing programs include Savage Affiliates, Authority Hacker, and The Affiliate Lab.
Final Assessment: ClickBank University
ClickBank University falls short of expectations. Despite bold sales page claims, this remains an entry-level course for ClickBank marketing. Combined with numerous upsells, we cannot confidently recommend this course.
Pros
- 30 days refund policy
- Relatively inexpensive
- ClickBank-specific lessons from experienced ClickBank marketers
Cons
- Shady marketing
- Abandoned forum and community
- Too many costly upsells
- Lessons are very basic
- The scope of the lessons is limited to ClickBank marketing
