Project 24 Review – Can This Income School Course Help You Build A Solid Niche Site?

by | Sep 7, 2020

Many people make money through affiliate marketing. With the barrage of new and old courses on this topic, course creators must offer something extraordinary.

So, what is Income School’s Project 24 and how does it measure up? Let’s take a closer look with this review of Project 24.

Income School Project 24

What Is Income School Project 24?

Launched in 2015 by Ricky Kesler and Jim Harmer, Income School is an internet marketing firm with a YouTube channel based around building passive income websites. Income School is famous for Internet marketing and its YouTube channel.

The Project 24 course is a membership-based program created by Income School. In Project 24 you can learn how to generate income from blogging or creating passive niche/authority sites. Project 24 is designed to help students develop and monetize two significant types of sites as a full-time online business in as short a period as 24 months. The courses cover email marketing, content marketing, blogging, search engine optimization, affiliate marketing, e-commerce, and more.

Who Are Jim And Ricky?

Jim and Ricky are American businessmen who have worked together on many niche websites since 2013. Their websites include several different industries ranging from camping to photography, and so on. Their websites rake in over 7 figures steadily every year.

Project 24 Jim And Ricky

Many instructors in this niche usually avoid competition and hide details about their own websites. Conversely, Jim, and Ricky have started multiple sites in different niches and are always sharing details about them, which sets them apart from creators of similar courses. It shows all of the students in their community that they practice what they preach.

Income School has a large audience on YouTube, with most of their YouTube videos garnering millions of views. They are one of the most popular channels on YouTube for this niche. With the use of YouTube, Income School makes reliable and valuable information available for free on their channel.

Project 24 Pricing

Project 24 is a subscription-based course. As the course name implies, it takes 24 months or two years to ultimately reap results from your website if you follow their timeline. This means that you might choose to pay and stay in the community for two years or more until you complete the tutorial sessions. Membership costs $449 for the first year and is auto-renewed at only $199 for subsequent years.

So, if you stay in the course for two years, you will have to pay a total of $648 to remain in the community and continue your training. Aside from that, you can cancel your subscription anytime with no refund.

What Is Included With Project 24?

Project 24 is a step-by-step course on how to start a niche website from scratch and build it into a full-time income in 24 months. Project 24 is based around a flagship course: 60 Steps to Blogging Success. These 60 steps are laid out in 123 lessons. Additionally, you will also get a library of several other courses.

Project 24 Courses

The Project 24 program is updated regularly, and there are several new modules almost every month. There are currently over 200 videos in the 75 lessons hosted in the program. The lessons are basically standalone courses, and you can view them directly from your dashboard.

Here are the most important lessons you will find in the Project 24 program:

60 Steps To A Successful Website

This course is one of the most important courses in Project 24 and is also the first. It is an action-packed 60-step program that will walk you through the process of creating a website, developing content, optimizing it for SEO, and promoting the website.

In this first course, you will find video lessons and 60 action plans on each page. You will follow each action and watch the result as you go. 

Build An Internet Marketing Business With YouTube

Income School itself is an internet marketing firm grown with YouTube. This course explains how you can leverage the audience on YouTube to promote your website and gain authority. You will learn what type of videos to create, how to do it, and when. 

Search Analysis

This course is where they teach you useful tricks and strategies to find topics for your content. You will learn how to find out search intent and use that as a point to hit your potential readers’ pain points.

Choosing Profitable Niches

The hardest part of starting a profitable website is usually choosing the right niche. A niche you love may have very little chance of delivering a decent return on investment.

In this video-only lesson, Jim and Ricky give powerful tips on choosing a profitable niche that is based around your individual goals and preferences. They provide an Excel spreadsheet with at least 350 niche ideas ranked from the most promising to the least profitable.

No-Nonsense SEO

SEO is a broad concept. There are several standalone courses for it. This course on the Project 24 program will teach you how to get organic traffic earned naturally, the Income School way.

The No-Nonsense SEO contains lots of information on how to improve your ranking in search results and drive traffic to your websites. They explain the SEO tactics that they use regardless of future changes in Google’s Algorithm 

Email Marketing 101

This course is where you will learn why and how you should build an email list for your online business. You will know why people want to create an email list and why not. You will learn how you can start with a free email list and scale up from there, how to use an email list to engage your audience and convert them into buying customers.


This is where you will learn about a wonderful new way to analyze keywords: the keyword golden ratio (KGR). You will understand the ideas behind every search intent, test them, and see if they can work for you.

Professional Photography

The internet has gone away from the world of text-only web pages we used to know. If you are going into internet marketing, you should take pictures seriously. You will learn how to take excellent photos for your website.

This lesson consists of 22 courses that cover everything you need to know about taking photos that your target audience can relate with and communicate your thoughts correctly. 

How To Improve Your Writing Skills And Speed

In this course, you’ll learn how to become an expert writer. Even if you are going to outsource, it takes expertise to know quality content. 

Monetizing Your Website With Advertisements

Many people lose their website’s juice and credibility when they try to monetize their website early. With this Project 24 course, you will learn how to do it without jeopardizing other essential aspects of the website. There are three parts to it. 

How To Drive Traffic To Your Blog With Pinterest 

This Pinterest module details exactly how to drive Pinterest traffic to your blog. It is vital because Pinterest is one of the last social media sources where you can drive free traffic to your website. This module also has five interviews with different other bloggers. Each of them explains how they get TONS of traffic from Pinterest.

Quality Of Income School Project 24

Overall, the content of Project 24 is impressive. For one, the video production is top-notch, and the audio and visual quality is fantastic. The Income School website is user-friendly and easy to navigate. You will get updated information with every step in the process. You will also get lots of comprehensive content, and they are always adding fresh content.

Every student in Project 24 has exclusive access to the Vlog, Podcast, and inside information that other Income School’s audience doesn’t have access to. You can also ask Jim or Ricky questions directly at any time in the community. You also have access to podcasts by Jim and Ricky.

Project 24 Community

Most of the lessons in Project 24 are video only, making it hard to scan or refer back to the material. Even then, some of the text-only lessons would be better if they were presented in video format. They are harder to read. 

Does Project 24 Deliver?

Yes. And on several grounds. Open to the passers-by, more than anyone else teaching internet marketing today, Ricky and Jim start new website projects in unfamiliar niches to battle-test their own processes and recommendations. 

Everything they teach works. All the students in their community give good testimonials, and there are only a few grievances. However, their methods are way over the top and could be scary sometimes, especially if you are new in the path. But if anyone puts in the work, the methods taught in Project 24 can make their website gain authority in their niche. Nonetheless, the techniques are not easy and require hard work and commitment.

Jim and Ricky claim that following their methods, you will likely replace your regular income with regular earning from your niche site you build. Actually, they say to expect only $5.94 in the first six months of your toil and commitment. I think that is realistic and is not salesy. 

Who Is Project 24 Best for?

Project 24 is best for anyone who wants to make an earning from a website. Beginners that are just starting a blog for the first time will find the step-by-step process easy to walk through everything needed to do to own and run a successful site. That includes setting up WordPress, installing the right plugins, setting up your site for SEO, and writing the right type of content to get reliable traffic.

It is best for people who already have experience in internet marketing to learn new techniques, especially from the Project 24 Podcast, where Jim and Ricky share how they optimize their websites to make so much money. For instance, in the first season Podcast, they talk about how they took their Camper Report website from earning $2,000/month to $8,000 per month.

Nevertheless, it goes without saying that Project 24 is targeted at beginners in the field of blogging and internet marketing.

Project 24 Case Study

Is Project 24 Worth The Money?

Well, that depends mostly on your level and where you want to be. If you are desperate about making real money from your website, and you have around $1,000 to invest with hard work, this will be difficult. 

However, you must know that Project 24 does not promise that you’ll earn quick or easy money by following their training. And when you sign up for Project 24, you will never have to pay for anything else like upgrades. So, if you can wait and work hard at it, Project 24 and all you spend will be worthwhile in the long run. It is a ludicrous investment of money and time, effort, and painstaking dedication. 

You will also get free access to use a WordPress theme that Jim and Ricky developed for your site. It is called Acabado. They sell it on Income School.

It’s safe to say from what people are saying and the teacher’s methods, that the Project 24 System works. Still, like anything in life, earning is not guaranteed. You are still solely responsible for how you apply what the training teaches you to find success. 

Alternatives To Income School Project 24

Several courses have almost the same juice and credibility among bloggers and affiliate marketers around the world. Here are a few alternatives to Project 24:

Wealthy Affiliate

Wealthy Affiliate is a community-based program like Project 24. However, what the Wealthy Affiliate does better is that apart from the domain name, you don’t have to buy anything to get started. Wealthy Affiliate has everything included, so you don’t have to enter other tools and sites to build your business like in Project 24. And Wealthy Affiliate offers a free starter membership option.

Authority Hacker

Authority Hacker offers to teach you how to earn passive income by building an authority website. You would only have to pay a one-off fee of $997 to get lifetime access to all Authority Hacker courses, such as the Authority Site System course. Authority Hacker is more focused on building an authority site. 

The Affiliate Lab

The Affiliate Lab is a course from Matt Diggity that teaches you how to build niche sites and authority sites. It is one of the most comprehensive courses on the market and, while it is more expensive than Project 24, it’s definitely worth the money for serious affiliate marketers.

Final Verdict: Project 24

Overall, Project 24 is an excellent course for people who want to learn how to create profitable niche websites. The instructors like to mix humor, authenticity, good ethics, and values to teaching. The Project 24 community will help anyone to know how the transition into the career of online marketing. They also provide a lot of resources in the podcasts and excel sheets to help anyone succeed.


  • Proven results with transparency
  • No hype or unrealistic feats, no upsells or upgrades
  • Great community with access to Free Premium Theme (Acabado)
  • Access to members-only Podcast
  • Credible instructors who are relatable 


  • May be too expensive for beginners
  • The instructors don’t believe in link building
  • The methods in Project 24 may not give the same results for highly competitive niches (like lifestyle niches)
  • Missing videos for text-only lessons and vice versa, making instructions like setting up a website get confusing
  • No refunds
  • You will have to pay every year

Andrew Green

Andrew is a successful entrepreneur and lifelong learner. Throughout his career, he has watched hundreds of online courses that have allowed him to achieve success in highly competitive fields such as online marketing, investing, and sales. Andrew is committed to expanding his knowledge and expertise and he reviews the premium courses he watches on his online blog.
Overall Rating: 4.23 out of 5

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