Tai Lopez’s Social Media Marketing Course Review

by | Aug 21, 2019

About the Social Media Marketing Course 

Social Media Marketing Agency 2.0 is a 4-month course created by Tai Lopez that is laid out into video-style lessons. This program is an in-depth guide teaching you how to get small businesses to pay you $1,000-$10,000+ every month for managing and running social media campaigns for them.  Tai brings in other industry experts and 6-7 figure earners to help teach and elaborate on specific topics. He wants you to be able to create an amazing lifestyle by having the ability to travel the world while working from your phone. 

Social Media Marketing Agency Course

About Tai Lopez 

Tai Lopez is a top social media influencer. He is an investor, business owner and entrepreneur with over +12m followers and fans across Instagram, Facebook, YouTube and Twitter. Early on in 2015, he became an online sensation by spending tens of millions of dollars on Youtube ads. Through the promotion of his products, he quickly rose to become one of the most well-known tech development gurus on the web. He was the first to produce an online course to leverage AdWords on Google and created a personal brand by working with other well-known entrepreneurs in the marketing industry. 

Tai also owns the largest book shipping club in the world, Mentor Box, and was voted the Number 1 Social Media Influencer by Entrepreneur Magazine. He also created an alternative to the traditional business school. This “Business Mentorship” program combines the best of self-learning with the best of a University degree without all the downsides of burdensome costs and inefficient methods. 

Tai Lopez Social Media Marketing Course - Tai Lopez

Other Expert Instructors

Tai brings in other industry experts to help teach the course. In my opinion, this is where most of the expertise comes from.   The CEO of Revenue Inbound, Joe Soto, teaches several lessons and brings incredible amounts of insight into Facebook Advertising and how to boost pages organically.   Another key instructor is Dan Fleyshman, who teaches the power of collaboration with influencers and how to increase engagement on your first day. Dan is an angel investor for 24 companies and helped grow several businesses to multimillion dollar status. Others include Alex Muhr, CEO of MentorBox and Jennifer Baca, the CEO of Knowledge society.

Joe Soto SMMA

SMMA 2.0 Course Pricing

Tai’ Social Media Marketing Course has a price tag of $697, making it a sizable investment that may not be suitable to you. However, Tai is an expert at social media and his course shows you how to start from square 1. The course includes worksheets, pdf’s and access to the SMMA Facebook Group.  The Facebook community puts you into direct contact with people are motivated and working in the same field that you are. It a good reference for collaboration and it gives you the ability to ask questions from like-minded individuals.  

Here are some similar Social Media Marketing Courses for 2019

  1. The SMMA BluePrint created by David & Derek      $749
  2. 30 Day SMMA created by Choose Pristine                $497
  3. Six Figure SMMA created by Iman Gadzhi                $997
  4. UnHustled created by Sean Donahoe                        $998
  5. Social Media Marketing Agency 2.0                           $697

Compared to other courses, Tai’s pricing is relatively low as some of them can cost up to $1000. The only course that is less is the 30 Day SMMA by Choose Pristine – $497.  Social Media Marketing Agency 2.0 teaches you a solid business model and clearly explains key marketing strategies that are useful in any industry. Giving you significant value regardless of your career path. But the question is, 

Is it worth it?

Let’s find out. 

Course Curriculum

The Social Media Marketing Agency is a 4-month comprehensive course with more than 64 hours of video training, making up 130+ lessons on everything marketers need to know about mastering social media marketing. The full program is organized into 4 main modules: 

Tai Lopez Social Media Marketing Course - Chris Record

Module 1: Business Set-up

Module 1 is a welcome and overview of the course which describes how you should go about the rest of the lessons. The importance of being an active listener and note taker is advised by Tai, and he insists that this is done to maximize retained learning. It is safe to assume that watching the videos won’t be enough to make you a master of all social media. KEY POINT: You must be motivated to be able to speak Tai’s language and retain the industry knowledge. In the first month, you will learn how to create a website, pick a niche, set up your business model and it will give all the information and things to keep in mind when starting an agency. This module is to help you form your company, and you will start by practicing social media on yourself. 

M. 1 Lesson Examples: 

  1. The Business Model
  2. Naming your Company
  3. Picking your Domain name
  4. How to Set Up your Pricing
  5. VRIN Scores
  6. Getting Equity with Josh Earp
  7. Finding your Niche
  8. Building and Promoting Pages with Raymond Ahn

Module 2: Mastering Social Media Marketing 

In Module 2, it explains many different tools, tips and techniques that are necessary to become a master media marketer. If you can implement the practices and principles in your own social media, you will be better able to help small businesses build their brand and generate value. This section discusses the industry vocabulary, key tools/websites, and metrics to create value content.  You will be provided with templates, checklists and guides that are given are updated consistently to make sure the information is relevant. It is very information dense and is relevant to marketers and business owners at any skill level.

Social Media Copywriting

M. 2 Lesson Examples: 

  1. Instagram Growth Hacks with Nathan Chan
  2. Advanced Youtube Marketing Techniques
  3. Audience First with Raymond Duke
  4. 7 Social Media Copywriting tips 
  5. Website Optimization
  6. Get Customers to Write For You 

Module 3: Acquiring Clients 

In Module 3 you will learn all the strategies that go into finding qualified clients and how to present yourselves to them. These lessons will show you how to find local businesses in your area, and convince them to work with you by increasing their sales by using advanced marketing techniques identified in the course.  This is a crucial aspect to the Social Media Marketing Agency and once you’ve become a social media master, it will be easy to talk about specific media channels and how to optimize them to produce quantifiable results for your clients. You will be given checklists of small businesses to contact as well as real scripts to show you how to close the deal.

M. 3 Lesson Examples: 

  1. Finding your Clients Specialty with Jaiden Gross
  2. Understanding Objectives vs Complaints
  3. Qualifying business owners 
  4. Strategies to Acquire Clients
  5. Telemarketing and Phone Sales
  6. The Power of Collaborating
  7. Advanced Tips to Increase Engagement 
  8. How to Acquire Bigger Clients +$10m in Revenue
  9. Google Ads
Tai Lopez Social Media Marketing Course - Joe Soto

Module 4: Automating, Servicing & Building Your Team

The 4th and final module of the course ties it all together. You will be shown how to build and manage a team, service your client base, ensure quality communication, and automate your business into a cash-flowing asset. If you complete the brief worksheets, at the end you will receive a Social Media Marketing Certification. This sounds very promising, however, this will not be necessary to build a successful agency.

M. 4 Lesson Examples: 

  1. Outsourcing 
  2. 6 Steps of the Sales Process
  3. Know when to Start Building your Team with Jennifer Bacca 
  4. Setting Up your Hiring Process with Jennifer Bacca 
  5. Managing Multiple Clients 
  6. Fundamentals of Client Retention 
  7. Going from Zero to One Million in Revenue 
  8. Live Calls 

 More of the video lessons include:

  • Naming and forming your company
  • Finding your niche
  • Building a website
  • How to build a following on all the major social media channels (Facebook, Twitter, Instagram, etc.)
  • Facebook ads
  • Google ads
  • Copywriting for social media
  • Email marketing
  • Building funnels
  • Search Engine Optimization
  • Retargeting
  • Finding clients / Lead generation
  • Closing the sale
  • Negotiation
  • Increasing lifetime value of clients
  • Outsourcing
  • Scaling the business
Tai Lopez Social Media Marketing Course - Adrian Morrison

The creators spent so much time on this course and it was designed to make you very knowledgeable in all aspects of social media. There are several different social media channels (Facebook, Instagram, Twitter, Youtube, etc) and each one of them has a strongpoint and a different way to be optimized. You will learn how to use each program effectively; to create strong branding and marketing strategies for any business!  

Social Media Marketing Course Quality

The production of the course is done well. The video quality is very clear and the content is laid out with descriptive titles if you ever need to go back and find specific information. However, It seems that a lot of the production was done from an iPhone but the quality is still great and the content is edited in a timely manner to make sure no videos are longer than 25 minutes.   

Does the Course Deliver? 

In terms of what is promised by Tai, the Social Media Marketing 2.0 course delivers on all fronts. In his advertisements, Tai promotes his course very highly and if you take it religiously you will come out of it with incredible marketing knowledge. 

Who is Tai Lopez’s Course Best For? 

Tai’s course is great for anyone who wants to learn more about marketing. It is incredible for people who want to start a new opportunity for themselves and  this course will give you a foundation on how to start your own social media marketing company. Tai’s Social Media Marketing is good for beginners and advanced marketers as it gives meticulously detailed information that is very hard to find anywhere else.

Is Tai Lopez’s Social Media Marketing Course Worth the Money

There are many people who ask if Tai and his team are legit. If you are on social media, then you will know that Tai is very active on the web, he runs his own very successful social media advertising and branding content. However, if you jump into the course and expect to be successful without putting in the effort, you will be very displeased. Im my opinion, this course if fully worth the $700 you will spend. I found that this was like having a marketing degree without paying thousands and thousands of dollars.   There are large amounts of real testimonials of successes and stories from people who have taken the SMMA course and landed high-paying clients. 

Tai Lopez course

The Final Verdict

If you put in the effort you will come out of the course with amazing knowledge that is relevant in any business today. After I took this course, I didn’t start my own agency but I took the knowledge to several small companies I worked for, and I was very highly regarded by my bosses for knowing this information.  You become an asset to nearly any company. It helped me grow my family’s European Tour business and a family friend’s aesthetic lounge company significantly. I highly recommend this course.  


  1. Very Comprehensive and Incredible Amounts of Information 
  2. Tai uses several experts that have different specialties to help teach certain subjects. 
  3. Active Facebook Group helps you collaborate with other social media marketers.  
  4. If you research Tai’s SMMA 2.0, you will find many Testimonials and Real Success Stories
  5. The other SMMA courses are roughly +$300 more than Tai’s. There is Excellent Value For Money Spent


  1. The course has two welcome videos which is Contradicts Itself In Some Places
  2. If you are not keen on watching videos, this course may not be for you. Personally, I learn really well from video explanations rather than reading text and this course is mostly video. 


Although the course is said to be 4 months long, all of the information is available upfront. If you wish to complete the course quickly, you can move at a faster pace. The only thing that is not instantly available is the Facebook group. To get access you must send an email and request to join.

Andrew Green

Andrew is a successful entrepreneur and lifelong learner. Throughout his career, he has watched hundreds of online courses that have allowed him to achieve success in highly competitive fields such as online marketing, investing, and sales. Andrew is committed to expanding his knowledge and expertise and he reviews the premium courses he watches on his online blog.
Overall Rating: 4.22 out of 5

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