If your business is online, you should agree with me that SEO is by far the fastest way to grow your online business. That means you know the importance of search engines in relativity to traffic.

If you’re looking to expand your SEO knowledge, though, you may have come across Brain Dean’s course, SEO That Works. So, what is SEO That Works (or STW)? Let’s find out in this review of SEO That Works.

SEO That Works Review

What Is SEO That Works?

SEO That Works is an SEO course created by Brian Dean, the owner of backlinko.com. So far, there have been three revisions of the SEO course. SEO That Works offers a revolution of the world of SEO. Because so many people that believe in SEO know the importance of SEO (Search Engine Optimization) to their web content, they pay lots of money to hire writers to give them premium search engine optimized articles. Still, most of those articles never even rank on the first, second or third page of Google.

So how do you get the best SEO results for your pages without having to wait around months for it to rank? Brian teaches effective content marketing. Brian’s strategy is based around building very strong content called The Power Page and marketing that power page. 

Who Is Brian Dean?

Brian Dean is an SEO expert and he ranks on Google for some of the most competitive keywords on the web. Forbes recently profiled him and called him a “recognized SEO expert.” 

For example, in the niche of SEO, Brain Dean ranks on the first page of Google ever since I could remember, for keywords like “keyword research”, “on page SEO”, etc. He outranks hundreds of SEO companies. He also runs an affiliate site that earns over $10k/month in revenue after 4 months! Brian’s graduates are SEO experts and they have grown their businesses and others amazingly higher in the ranks.

Aside from his coaching business, Brian Dean runs an agency that helps businesses rank even in so-called boring niches with his technique. In his SEO That Works course, he teaches everything he uses. He began by displaying what is wrong with the conventional notion of SEO and backlinks and how his new method can help.

SEO That Works Pricing

SEO That Works is a premium course that is only open to the public a few times per year. Every time the course is “released,” it is updated. This means that the pricing changes with every revision. It is one of the most expensive courses on the web. Currently, you can join Brian Dean’s waiting list if you go to the SEO That Works website. 

You can join Brian Dean’s SEO That Works course with a membership level package. There are three different levels: SEO That Works Complete, SEO That Works Advanced, and SEO That Works Standard.

The Complete Membership plan is for 12 Monthly Payments of $397, the Advanced Membership plan is for 12 Monthly Payments of $197, and the last one, the Standard goes for 12 Monthly Payments of $97.

As you would see from the chart in the screenshot, those are what students get with each membership level. However, the pricing changes with each revision of the course.

SEO That Works Pricing

What’s Included In SEO That Works?

SEO That Works has 5 modules with several bonus lessons that are solely based around creating effective power pages that will attract other people to link to and share it. Consequently, that makes the page rank high in the search engines. 

All the five modules in Brian’s training amount to three main secrets

SEO That Works Secret 1
SEO That Works Secret 2
SEO That Works Secret 3

Brian presented the tutorial in a step-by-step video series. Each video is no more than 10 minutes long. The training also comes with PDF transcriptions of the videos just in case you cannot understand. There are also mp3 versions available for listening on the go.

Module 0: Introduction

The first module is about the three common old world SEO mistakes that hold a lot of people back from success.

These 3 mistakes were:

  • Keeping your site updated with fresh, quality content
  • Focusing on long tail keywords
  • Not proactively building links

He also explained what’s working right now in SEO. He outlined what he calls The New World of SEO.

SEO That Works Module 0

Module 1: Fast Track SEO Success

This module is about his methods of getting websites to Google’s first page. He teaches how to rank a new site — or an existing site — in a short time. 

The first module is where he explains what he calls Linkreators. How he creates ONE type of content that people love to link to and share. That is his approach to getting influential bloggers and journalists to share his content with their audience.

SEO That Works Module 1

Module 2: How To Publish Content That Attracts Links, Traffic And Customers

This module is where Brian teaches how to generate content for Power Pages. Content that you can leverage for authority backlinks and targeted traffic over and over again. He shares seven proven Content Frameworks that he uses to build links and drive traffic (including LOTS of real-world examples and exclusive field reports).

He also shares a step-by-step system to creating viral shareable infographics. He calls these points Share Triggers.

He explains how you can use His Trademark Technique to generate buzz and establish yourself as one of your industry’s go-to experts.

SEO That Works Module 2

Module 3: How To Promote Your Content And Get Backlinks From Authority Sites

This module will help you beyond simple SEO. It is a guided step-by-step lesson on creating effective content. These are the exact link building and content promotion strategies Brian used to achieve first page rankings for competitive keywords, like “on page SEO”, “keyword research” and “backlinks”.

SEO That Works Module 3

Module 4: SEO Energizers

In the last module, Brain reveals a stash of advanced on and off-page SEO strategies that get results. 

One of the best techniques he taught in this module is the Wet Clay Link Building technique. It delivers link building opportunities to your inbox each and every day. You will learn how to double the effectiveness of your on-page SEO.

He also teaches The CTR Magnet Method which drives more search engine traffic to your site within days (not weeks or months).

SEO That Works Module 4

SEO That Works Course Quality

STW learning platform is premium. The production is topnotch and the website is user-friendly. You have access to his clean quality videos, very nice premium audio quality. Every student will have access to all supplementary materials including PDF transcriptions for each lesson, slideshows, and audios. 

SEO That Works Course Quality

In addition, when you pay for the complete membership plan, you get access to ask Brian Dean any questions you have personally and he will respond. And every student is also automatically added to the STW community where members can discuss whatever issues they face and other things. You will also have access to Backlinko insider sessions, exclusive field reports, and lifetime updates to the course or whenever a new knowledge reels out.

Overall, SEO That Works is a premium high quality course for anyone.

Does SEO That Works Deliver?

Brain Dean’s methods are new and revolutionary. However, the answer to the question of whether a course delivers what it claims or not depends on what an individual does with whatever they learn.

SEO That Works claims to teach methods and techniques that can rank any website within months and drive them massive traffic. The methods demonstrated in SEO That Works delivers so well that after the course, you will be able to analyze your competitors’ content and improve yours to create share-worthy power pages and infographics that will put you up in search engines. 

There are graduates who are racking up more than 60,000 monthly visitors into new websites because they use the techniques they learn from STW. Nonetheless, there are others who claim to have issues with the methods. 

While this course is an excellent resource for SEO newbs and website owners, prospective students should know that SEO is not easy or predictable. Search engines can change algorithms anytime and there is no sure-fire way to stay on the top of the search results forever. It’s always important for students to have proper expectations before enrolling into any course.

Who Is SEO That Works Best For?

SEO That Works is PERFECT for anyone at any level who wants to learn SEO. It is an excellent resource for:

  • digital marketing agencies that want outstanding results
  • ecommerce site owners 
  • SEO analysts 
  • affiliate marketers
  • freelance writers, graphic designers or web designers

Website owners spend so much money trying to analyze their website’s SEO. However, because they use the “normal” SEO tactics that everyone else uses, they may not get results or remain stuck where everyone else is. This course will help you open a new approach to SEO.

However, we would not recommend this course beginners and people who cannot possibly write or get content. The course has a degree of difficulty that may be too challenging for SEO beginners.

Is SEO That Works Worth The Money?

SEO That Works is a Complete SEO System for Ranking in Any Niche. It is a comprehensive business training course. Courses like this are priced around $3,000.

Indeed, you can find several $27 SEO courses including more that are amazingly free. However, as opposed to most of the other SEO courses out there, SEO That Works is an advanced course on how to build quality backlinks with white-hat methods. SEO That Works 2.0 is a legit complete SEO school on its own.

Course Alternatives

There are many SEO courses that have been around before and many that were made after the launching of SEO That Works. One such course is Wealthy Affiliate. This course might be a good start for beginners who want to learn how to set up a website that will earn money. Wealthy Affiliate Online Entrepreneurship Certification course is cheaper than STW.

Final Verdict: SEO That Works

SEO is a broad concept. Most times, you will find websites with crappy contents ranking higher on Google search results and wonder why. SEO That Works provides a step-by-step formula to understand the flaws in the way you try to rank your website and what you should do instead.

Brian Dean’s methods around content marketing and how quality beats quantity makes STW a premium course. The production of the course materials is even more awesome. 

Pros

  • Beautiful and easy to learn modules.
  • Excellent presentations in a step-by-step blueprint that you can follow.
  • Short digestible videos and transcripts with follow-up course materials on pages.
  • Awesome recaps at the beginning and end of each lesson video and module to ensure you are on-track.
  • Totally white-hat techniques and future proof.
  • Accompanying worksheets, MP3s, and slides to make the course easy to follow.
  • Great techniques you can start right away to improve the rankings on your pages.

Cons

  • Pricing
  • It may be difficult for many people to create Power Pages.
  • STW centres only around Brian Dean’s methods.
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SEO That Works Review
  • Course Quality
  • Comprehensiveness
  • Quality of Education
  • Value
  • Course Materials
4.4

Summary

SEO That Works is an SEO course created by Brian Dean, the owner of backlinko.com. So far, there have been three revisions of the SEO course. Brian’s course aims to teach effective content marketing. Brian’s strategy is based around building very strong content called The Power Page and marketing that power page. SEO That Works has 5 modules with several bonus lessons that are solely based on creating effective power pages that will attract other people to link to and share it. Read our thorough review of SEO That Works to see if Brian Dean’s course is worth the cost.