What Is Local SEO Domination?
Local SEO Domination is a course by Jason Wright that focuses exclusively on boosting local SEO rankings through Google. Jason demonstrates how to craft a local SEO strategy for your business and dominate local search results. The primary objective is achieving top rankings on Google Maps—a challenging process demanding significant time and dedication.
Since SEO rankings naturally take time, Jason emphasizes establishing a solid foundation and strategy before investing effort. This course reveals optimization opportunities you never realized could impact search results. Jason covers website optimization, tracker setup, domain referrals, and comprehensive on-page and off-page SEO strategies.
With numerous quality search engine optimization courses available, how does this one stack up? Let’s explore this comprehensive review of Local SEO Domination.
Who Is Jason Wright?
Jason Wright is an SEO expert serving multiple high-profile clients. He’s delivered presentations to hundreds of attendees and collaborated with reputable businesses including Disney, NPR, Playboy, and local companies like 800-NoCuffs, NRPR Group, and Bail-Smart.
Wright serves as an SEO consultant for these organizations, elevating their listings to industry-leading positions. He initially worked as a digital marketer for various companies before establishing himself as an independent SEO specialist.
Currently, Wright operates Marketing by Data, a digital marketing agency he founded. Beyond client services, Wright cultivates his personal brand as an SEO authority.
Local SEO Domination Pricing
Local SEO Domination costs $597 total with no payment plan options. The course includes access to:
- A “private community” for Jason Wright’s course members
- Access to the “Internet Marketing Gold Platform”
The bonuses essentially amount to two Facebook group memberships.
The course provides over 3.5 hours of instruction, relatively minimal for its price point. It offers a 7-day money-back guarantee, though refund requests must go directly through Jason and exclude “course bundle items such as merchandise software credits and postage.”
Local SEO Domination’s Core Curriculum
The course divides into six modules, each representing a step toward creating effective local SEO listings.
Module 1: Website Setup
Module one consists entirely of technical tutorials. Jason essentially teaches basic website creation, covering hosting, site building, and domain purchasing. Much of this content is self-explanatory and unnecessary for this course’s focus.
Jason includes a marketing workbook that proves useful for organizing marketing plans. However, this module remains brief, and much of the presented information is overly basic. Jason over-explains simple concepts like website creation.
Module 2: Tracking Setup
This module focuses on tracking website traffic and keyword searches. Jason begins by demonstrating effective keyword research methods. He provides overviews of platforms like Google Analytics and Bing Webmaster, explaining navigation and account setup.
The module concludes with setting up analytic trackers within websites, specifically keyword and traffic monitoring tools. Beyond this, the module offers little additional content.
Module 2, like Module 1, covers self-explanatory material and wastes valuable course time. Jason could have combined both modules into a single “Website” section. One-third of the course passes with students learning only basic web fundamentals.
Module 3: Initial Research
This module concentrates exclusively on research methodology. Jason demonstrates effective keyword research techniques and identifies specific website elements to analyze. He covers competitive research methods and navigating Google to examine top-ranked local businesses.
Jason excels at providing numerous valuable tools, showcasing relevant websites that deliver genuine value. He presents resources for competitive research, image optimization, and website copy analysis.
Jason also covers NAPW, business descriptions, and optimal image tagging practices. This module delivers genuinely useful information, as research remains crucial for SEO success.
Module 4: Maps Setup
This module demonstrates business listing setup across map platforms. Jason covers various services including Google, Bing, Facebook, and Apple Maps, showing account creation and listing setup procedures.
Jason doesn’t explore deeper strategies beyond basic setup. The entire module consists of guided walkthroughs for listing businesses on each platform. He omits optimization techniques, keyword strategies, or ranking improvement methods—only covering basic listing procedures.
Like modules 1 and 2, this section lacks substantial value. The information is self-explanatory and freely available online.
Module 5: On-Page SEO
This module represents the most crucial SEO component. Jason covers comprehensive website optimization for ranking improvement, including permalinks, sitemaps, footer optimization, blogging, schema, location pages, and more.
Jason explores these topics thoroughly, demonstrating complete website optimization from homepage to footers. This module contains valuable information and proves highly useful for initial website setup. He introduces tools like PageOptimizer Pro with detailed usage guides.
This module delivers the course’s highest value concentration. Jason effectively explains powerful concepts and demonstrates practical implementation.
Module 6: Off-Page SEO
This module rivals Module 5’s importance and contains highly valuable information. Jason explores external ranking factors like backlinks, citations, link purchasing, branding, and more.
He emphasizes practices to avoid, particularly regarding link purchases. SEO services can sometimes backfire when algorithms detect suspicious activity, potentially dropping rankings instead of improving them. Link buying carries risks—you might gain rankings or lose them depending on source quality.
Jason addresses these concerns and demonstrates methods for avoiding poor services. This module ranks second-best in the course, delivering substantial value compared to other sections.
Jason Wright’s Course Quality
The course quality is adequate. Most instruction occurs through screen recordings of PowerPoint presentations or guided walkthroughs. Audio quality falls below average, often sounding shaky and distorted. Frequently, it appears he uses laptop microphones rather than dedicated recording equipment.
The website is well-constructed and easy to navigate. Despite audio quality issues, the course doesn’t impede learning ability. His teaching remains current and relevant.
Does Local SEO Domination Deliver?
The course fulfills its promise to boost SEO rankings. Jason demonstrates industry-standard practices specifically designed for local SEO and introduces valuable tools that other courses might overlook.
Jason positions this course as current with Google’s latest algorithms, and he delivers on this promise. All information remains reliable and up-to-date. Notably, Jason doesn’t guarantee income or rankings in his sales material—instead promising solid topic understanding. In this regard, Jason succeeds, though not as comprehensively as needed, in teaching local SEO fundamentals.
Who Is Local SEO Domination Best For?
This course suits SEO beginners perfectly. Jason provides quick yet comprehensive guides on complex topics, explaining principles clearly for newcomers. His walkthroughs maintain ideal pacing for beginners.
However, experienced SEO practitioners may find the course underwhelming. Half the content consists of basic guided walkthroughs. Those familiar with SEO principles might consider the information overly obvious.
This course works best for existing local business owners unfamiliar with SEO principles.
Is Jason Wright’s Course Worth The Money?
Jason charges a one-time $600 fee. Since only half the course applies to experienced users, it doesn’t justify the cost. With just 3.5 total content hours and approximately one valuable hour, the value proposition falls short.
Jason wastes considerable time over-explaining basic concepts like website building. While the course might benefit beginners, it’s overpriced for its content depth. He charges premium rates for basic instruction. Much valuable information can be found through alternative sources, making this course poor value. Jason needs additional valuable content or reduced pricing.
Local SEO Alternative Courses
Local SEO is a popular topic with numerous alternatives available:
- Local SEO Blueprint (Udemy)– This alternative embarrasses Wright’s offering. It contains double the content at 1/60th the price. If you’re considering Wright’s course, choose this instead.
- LinkedIn Learning– For quick overviews, consider LinkedIn Learning’s local SEO course. This online learning platform provides access to additional SEO courses.
Final Thoughts: Local SEO Domination
This course lacks sufficient value to justify its price point. Jason charges premium rates but delivers basic instruction at best. While modules 5 and 6 contain solid information, half the course remains filler content. Some may find value, but not proportionate to the investment required.
Pros
- Contains useful information
- Current, up-to-date content
Cons
- Significantly overpriced
- Minimal bonus content
- Poor audio quality
