What Is Ecom Profit Masterclass?
Ecom Profit Masterclass is a course that teaches you everything needed to create an eCommerce business. The course creators make claims about generating massive profits through their system. It’s structured as a six-week program where you build your store alongside the lessons.
Over those six weeks, Telfeja covers creating a Shopify store, configuring apps, marketing strategies, and ad management. The masterclass promises you’ll finish with “a massively profitable Shopify eCommerce business”.
Who Are Laz Chavez & Richard Telfeja?
The course is created by Laz Chavez and Richard Telfeja, two friends who run digital eCommerce businesses together. They started in college, claiming to have built highly successful eCommerce businesses with over $2 million in sales.
Laz Chavez started in college, where he claims to have studied engineering at Cornell before dropping out to pursue eCommerce. Richard Telfeja was initially partnered with Frank Hatchett when the course launched, but their partnership later dissolved for undisclosed reasons.
Take their claims with more than a grain of salt. The cars that Chavez and Telfeja display have questionable histories. Telfeja’s car (right) was sold 11 times within one year, while Chavez’s license plate (left) doesn’t match any known records.
Ecom Profit Masterclass Pricing
The course costs $1995, though it has undergone multiple price increases. It debuted at $995 when Frank Hatchett was involved, then rose to $1495 after his departure, and now sits at nearly two thousand dollars.
However, the checkout page only charges $500. This could be either a technical error or a psychological tactic to make buyers think they’re getting a massive discount on a $2k course. Either way, the sales page and checkout page display different prices.
It includes bonuses like pre-made Shopify themes, access to the private Facebook group, and personal consulting from Telfeja himself.
It offers a 30-day money back guarantee provided you complete these requirements:
- Complete 100% of the course
- Enroll in the Facebook group and contribute one of the following each week
- Comment
- Question
- Update
- Success story
- Create a store
- Spend $2,000 in Google Ads
- Within 30 days of purchase
Ecom Profit Masterclass’s Curriculum
The course consists of six modules, with each representing one week of instruction. However, if you want a refund, you must complete the six-week course within 30 days.
Week 1: Shopify Setup
This module covers creating your Shopify store from scratch. Telfeja demonstrates website creation, legal page setup, domain purchasing and connection, app integration, and logo creation.
He also covers theme installation, app configuration, and analytics tracking. The entire section consists of guided walkthroughs that offer minimal value unless you’re completely unfamiliar with Shopify.
Even for beginners, Shopify is extremely user-friendly. Dedicating an entire module to basic website creation rather than optimization represents a missed opportunity.
Week 2: Zero Risk Products
The second week focuses on product research. Telfeja introduces basic drop-shipping concepts before covering supplier identification, product evaluation, and store sourcing.
The product research aspects fall short of expectations. Most content consists of guided walkthroughs showing product setup, tag addition, and app usage.
Telfeja oversells this module on the sales page. His promise to show “How to offer hundreds of different products WITHOUT ever spending a dollar on inventory” simply teaches you how to use Oberlo.
Week 3: Apps & Order Fulfillment
This module provides another guided walkthrough. While the previous week covered ordering apps, this one addresses additional tools like sales trackers, email opt-ins, currency converters, and abandoned cart recovery.
The content primarily shows which apps are useful without providing deeper insights, since adding and installing Shopify apps is straightforward.
Week 4: Google Setup
This week covers Google Ads navigation, including account creation, keyword setup, bid placement, and campaign creation. Telfeja explains essential terminology like CPC and PPC before walking through your first campaign setup.
While Google Ads can be intimidating, dedicating an entire week solely to platform navigation seems excessive. Much of this information is available through external sources.
Week 5: Google Ads Setup And Optimization
Building on week 4, this module teaches ad optimization for maximum value. It covers basic concepts like retargeting and briefly touches on split testing.
Beyond customer targeting, there’s little advanced strategy. Telfeja could have included more sophisticated techniques but instead provides only basic platform understanding and guided walkthroughs.
Week 6: Search And International Expansion
This week covers expanding your store across multiple countries, though it continues the Google walkthrough format. The content primarily teaches you to use DataFeedWatch, which lists your Google account on international Google versions.
Telfeja essentially teaches website navigation and product listing—nothing more. He doesn’t explore marketing strategies, tips, or advice for entering international markets beyond basic listing procedures.
This module is extremely disappointing. It had potential to teach international market entry strategies but only covers website usage.
Ecom Profit Masterclass Quality
The production quality is solid, featuring professional intro and outro segments with clear audio. Since most content is screen-recorded, video quality remains consistent throughout.
However, the Shopify theme they claim “made them two million dollars” is no different from themes you can purchase for $50 online. If the personal consulting resembles the course quality, don’t expect much value.
Who Is Ecom Profit Masterclass Best For?
This course suits only those who struggle significantly with technology and navigating Shopify or Google. If you have minimal internet and technology experience, this course might help.
The course emphasizes hand-holding through various walkthroughs. For anyone seeking advanced selling and optimization strategies, look elsewhere. It skips sophisticated techniques while charging premium prices.
If you have any experience at all, this course isn’t worth your time.
Does Ecom Profit Masterclass Deliver?
This course promises to teach you how to “create and grow a massively successful e-commerce business.” This couldn’t be further from reality. Telfeja essentially teaches store setup while only briefly touching on selling and optimization.
He shows you how to prepare your store for its first customer without teaching customer acquisition. Following everything this course teaches will not lead to success.
Even if the hour consultation provided everything needed about eCommerce sales, the course still fails to deliver on its promises. A course shouldn’t rely on consultation and Facebook groups to fill educational gaps.
Is Ecom Profit Masterclass Worth The Money?
We say… No.
This course charges $2,000, positioning itself as a premium educational product.
What Telfeja delivers is Udemy quality at best. He basically teaches store setup—nothing more. For $2,000, you could purchase an existing Shopify store with everything built and proven sales history.
Consider this: for the same price, you could buy a successful Shopify store. Nothing in this course justifies Telfeja’s valuation. He spends half the course on Shopify setup and the other half on Google ad campaigns.
Look at topics this course could have covered but didn’t:
- Facebook Ads
- Instagram Ads
- Influencer Marketing
- Google Analytics
- Search Engine Optimization
- Fulfilment By Amazon
- Google Product Listings
The fact that this eCommerce course excludes Facebook ads is absurd.
Ecommerce Alternatives
Ecommerce remains a popular topic. Here are alternatives for different budgets:
- Ecom Success Academy (Adrian Morisson)- If you’re set on spending $2k on a course, pay the extra $500 for this option. It’s one of the few approved by Shopify themselves. This comprehensive course covers everything you need in extreme detail.
- Ecom Elites (Frank Hatchett)- This course is perfect if you considered Ecom Profit Masterclass but disliked the price. For a few hundred dollars, Hatchett’s course thoroughly covers more topics than Ecom Profit Masterclass. His modules include email marketing, SEO, sales funnels, Instagram marketing, and Facebook marketing. This course is widely regarded as the best value.
- Shopify Power (Jason Miles)- If you value the guided walkthroughs, consider this course instead. Jason Miles walks you through your first Shopify store setup for significantly less money.
Final Thoughts: Is Ecom Profit Masterclass Legit?
No wonder Hatchett severed ties with this course. Ecom Profit Masterclass provides basic understanding of only two platforms without covering advanced topics, despite marketing itself as premium education. Worst of all, it omits Facebook ads—one of the most crucial platforms for eCommerce. This course fails to meet standards expected from a $2,000 program.
Telfeja clearly knows this. He demonstrates mastery of advanced selling techniques when marketing this course but chooses not to teach them. Instead, he uses deceptive sales tactics while making refunds nearly impossible. Avoid this course.
Pros
- Slow for beginners
Cons
- Extremely expensive
- Too many viable alternatives
- Very basic information
