What Is Ecom Profit Masterclass?
Ecom Profit Masterclass is a course designed to teach you everything you need to know about creating an eCommerce business. The course creators make claims about generating massive profits through their system. It’s designed to be taken over the course of six weeks, all while you set up your store alongside.
In those six weeks, Telfeja teaches you the ins and outs of creating a Shopify store, setting up your apps, marketing it, and managing your ads. At the end, masterclass claims you’ll end up with, “a massively profitable Shopify eCommerce business”.
Who Are Laz Chavez & Richard Telfeja?
The course is created by Laz Chavez and Richard Telfeja, two friends who run digital eCommerce businesses together. They started in college, claiming to have built highly successful eCommerce businesses. They claim to have made over $2 million dollars in sales.
Laz Chavez got his start In college, where he claims to have studied engineering at Cornell, when he dropped out to pursue eCommerce. Richard Telfeja was partnered with Frank Hatchett when the course was released, but since then their partnership has dissolved due to unknown reasons.
I would take everything that they say with more than just a grain of salt. The cars that Chavez and Telfeja have contain an interesting record. Telfeja’s car (right) has been sold 11 different times within one year. Chavez’s license plate (left) doesn’t match and known records.
Ecom Profit Masterclass’s Pricing
The course comes at the cheap price of $1995. The course has undergone multiple price increases. It first debuted at $995, back when Frank Hatchett was still part of the course. After Hatchett’s departure, it increased to $1495, where it stood there for a while. Now, after another increase, the course clocks in at almost two grand.
For whatever reason, however, the checkout page is only charging $500. This could be either a bug, or a very clever trick they’re using to make you think that they’re charging $2k, but it’s bugged and only charging you $500. Either way, the sales page and the checkout page run two different prices.
It comes with a few bonuses, such as pre-made Shopify themes, access to the private Facebook group, and personal consulting from Telfeja himself.
It offers a 30-day money back guarantee provided you complete the following steps:
- Complete 100% of the course
- Enroll in the Facebook group and contribute one of the following each week
- Success story
- Create a store
- Spend $2,000 in Google Ads
- Within 30 days of purchase
Ecom Profit Masterclass’s Curriculum
The course is broken up into six different modules, with each module acting as one week of instruction. Remember though, if you want a refund you have to complete the six week course within 30 days.
Week 1: Shopify Setup
This part of the course is all about creating your Shopify store from scratch. Telfeja goes over everything you need to know. He shows you how to create your website, handle all the legal pages, buy a domain, connect it to your store, connect your apps, and even create your logo.
He also goes over how to install themes (like the ones provided) , apps, and track your website’s analytics. Overall, this section is all just guided walkthroughs. Unless you were unfamiliar with Shopify, the section provides little to no value.
Even if you are unfamiliar, Shopify is a very user-friendly platform. Spending an entire module solely on creating a website, rather than optimizing it, is a missed shot.
Week 2: Zero Risk Products
The second week is all about researching your products. Telfeja starts out the course by teaching you the basic concept of drop-shipping itself. He then transitions to teaching you the rest of what you need to know, like finding suppliers, evaluating products, and sourcing them to your store.
The product research aspects of this module aren’t as strong as anticipated. A majority of this course is just guided walkthroughs. Telfeja holds your hand while he teaches you to set up a product, add product tags on descriptions, and use apps.
Telfeja talks this module up in the sales page. Like saying “How to offer hundreds of different products WITHOUT ever spending a dollar on inventory” is him teaching you how to use Oberlo.
Week 3: Apps & Order Fulfillment
This module is another guided walkthrough. While the last one was him teaching you how to use ordering apps, these ones are all the other apps you need. They include sales tracker, email opt ins, currency converters, and abandoned cart recovery.
Overall, this is mainly just Telfeja teaching you which apps are useful. There’s not too much more useful information beyond this, as adding and installing apps on Shopify are very simple.
Week 4: Google Setup
For this week, Telfeja teaches you how to navigate through Google ads. He teaches you things like creating your account, setting your keywords, placing your bids, and creating your campaign. He also goes over some jargon that you need to learn, like CPC or PPC. He then walks you through the steps towards creating your first campaign.
The Google Ads platform can be a bit intimidating, so this week does provide a little value. However, spending an entire week just on navigating Google Ad’s platform is absurd. A lot of this information can be found through many outside sources.
Week 5: Google Ads Setup And Optimization
Continuing off of week 4, this week teaches you how to optimize your ad to provide maximum value. He goes over some basic things like retargeting your ads, and briefly goes over split testing.
Other than that, there’s not too much more advanced strategies beyond this. This week only really talks about targeting potential customers. While it is important, Telfeja could have gone over a lot more advanced strategies that would help more. Instead, all we got is a basic understanding of a platform and a guided walk through.
Week 6: Search And International Expansion
This week teaches you how to expand your store across multiple different countries. While it acts as a separate week, it’s still part of the Google walkthrough itself. All this week really teaches you is using a website called DataFeedWatch, which lists your Google account on international versions of Google.
All that Telfeja essentially does is teach you how to navigate through this website and list your product. he does not delve into any marketing strategies, tips, or advice to emerge on an international market. All he does is teach you to list them. That’s it.
This module is extremely underwhelming. It had the potential to teach you lots about emerging into different economies and markets, but all it does is teach you how to use a website.
Ecom Profit Masterclass Quality
The production quality of the course is quite good. The intro and outro are professional, while it also has very clear audio quality. A lot of the course is screen recorded, so there’s not much variance on the video quality.
Additionally, the Shopify theme that they give you that “made them two million dollars” isn’t any different than one you can buy for $50 online.Other than that, if the personal consulting by Telfeja is anything like the course, don’t expect much from it.
Who Is Ecom Profit Masterclass Best For?
This course is only best for anyone who struggles immensely with technology and navigating through Shopify or Google. If you have the slightest experience with the internet and technology, this course isn’t for you.
The course spends a lot of time holding your hand through various walkthroughs. For anyone looking for advanced strategies to teach you selling and optimization, this course is not for you. it skips over a lot of advanced strategies, but charges you as if they didn’t.
If you have any experience at all, this course is not for you.
Does Ecom Profit Masterclass Deliver?
This course teaches you how to” create and grow a massively successful e-commerce business”. This could not be farther from the truth. What Telfeja has taught you is essentially just how to set up a store. Telfeja only briefly touches upon selling and optimizing your store.
All he does is show you how to set up your store to accept a first customer, without teaching you how to acquire your first customer. If you followed everything that this course has taught you, you will not succeed.
And, for argument’s sake, if your hour consultation with them did teach you everything you needed to know about selling Ecommerce products, it still doesn’t deliver on its promise. A course should not rely on consultation and Facebook groups to fill in gaps that they did not teach.
Is Ecom Profit Masterclass Worth The Money?
No. Absolutely not.
This course charges you $2,000. That means it values itself as a top-notch premium course.
What Telfeja delivers to you is Udemy quality, at best. He basically just teaches you how to set up your store. That’s it. For $2,000 you could literally buy an already existing Shopify store that has everything already made, and has already made sales.
Think about that. For how much you’re paying you could buy a successful Shopify store yourself. Nothing inside of this course fulfills the valuation that Telfeja has put on it. He essentially spent half of the course teaching you how to set up your Shopify store, and the other half on how to set up a Google ad campaign.
Look at a couple of things that this course could have included, but did not:
- Facebook Ads
- Instagram Ads
- Influencer Marketing
- Google Analytics
- Search Engine Optimization
- Fulfilment By Amazon
- Google Product Listings
The fact that this course, and Ecommerce course, does not include Facebook ads is absurd.
This course is a waste of money, don’t let them fool you.
Ecommerce is a very popular topic. Here are a few different alternatives to fit any price range that you have:
- Ecom Success Academy (Adrian Morisson)- If you are dead set on $2k on a course, pay the extra $500 and get this course. It’s one the few that are approved by Shopify themselves. This course is the end-all-be-all to Shopify courses. It teaches everything you need to know in extreme detail.
- Ecom Elites (Frank Hatchett)- This course is great if you were considering to buy this course, but didn’t like the price that it charges. For a couple hundred dollars, Hatchett’s course thoroughly explains more topics than Ecom Profit Masterclass. His modules include email marketing, SEO, sales funnels, Instagram marketing, and Facebook marketing. This course is widely regarded as the best for your money.
- Shopify Power (Jason Miles)- If you’re buying this course because the guided walkthroughs are valuable to you, consider buying this course instead. Jason Miles navigates you through setting up your first Shopify store, but for significantly less money.
Final Thoughts: Is Ecom Profit Masterclass Legit?
It’s no wonder that Hatchett decided to cut ties with this course. Ecom Profit Masterclass teaches you a very basic understanding of only two platforms. It doesn’t reach upon any advanced topics, although it markets itself as a premium course. On top of all of that, it doesn’t even teach you Facebook ads, one of the most influential platforms for eCommerce. This course fails to reach a lot of standards that a $2,000 course would have.
Telfeja has to know this. He clearly understands every advanced selling technique that he employs when selling this course. Rather than teach it to you, he uses it to deceptively sell this course and make getting a refund a hassle. Stay clear of this course.
- Slow for beginners
- Extremely expensive
- Too many viable alternatives
- Very basic information
Ecom Profit Masterclass Review
Quality of Education
Looking to set up an eCommerce business, but want to learn more before you dive in? Then you may be considering using Ecom Profit Masterclass. Ecom Profit Masterclass is a six week course focused on teaching you everything you need to know about creating an eCommerce business. Does this course actually deliver? Read our review of Ecom Profit Masterclass and find out.