Ecom Beast 2.0 Review – Will This Ecommerce Course Set You Up For Success?

by | Jun 23, 2020

What Is Ecom Beast 2.0?

Ecom Beast 2.0 is a course that teaches you everything you need to know about setting up an ecommerce business. The course claims to teach you how to generate your first 200 sales in one month. Ecom Beast is highly regarded among the entrepreneurial community.

Ecom Beast 2.0 Introduction
Ecom Beast 2.0 is the updated version of Ecom Beast.

The course shows you ecommerce in the form of dropshipping. Harry Coleman, the course creator, shows you how to set up your website, choose your products, optimize your site, set up Facebook ads, create a Google ad campaign, and how to manage your business. Let’s see what else this course offers in this review of Ecom Beast 2.0.

Who Is Harry Coleman?

Harry Coleman, the course creator, got his start in 2016, when he started his first dropshipping store after reading about it from forums. While his first jewelry store business failed, it was his second dropshipping store that’s allowed him to quit his job. 

Ecom Beast 2.0 Harry Coleman
Harry Coleman, the creator of Ecom Beast 2.0.

Since then, Coleman runs multiple successful dropshipping businesses. His niches range from general stores to surfing, baking, and even photography. Coleman also brands himself as a dropshipping expert on Youtube, frequently producing ecommerce related videos.  

How Much Is Ecom Beast 2.0?

Ecom Beast 2.0 costs $547. It does not feature any payment plan options. 

Ecom Beast 2.0 Price
The course’s “everyday price” has remained the same for quite some time.

It does come with a 30 day money back “guarantee”, provided that you do the following:

  • Watch 85% of the course
  • Create a “fully functioning live store with at least 5 products following directions in the course”. You must also “provide proof that [your] store is live and functional”.
  • Installed the essential apps that this course recommends
  • “Tag Beast aka Harry in the course group and ask for help and ask for advice from the group members”
  • Spend at least $170 on Facebook ads and drive “at least 100 visitors to the store from the spend”.
  • And whatever this is:

So, there is a money back, but it’s not a guarantee. It’s up to them if you want to get a refund, because they made something as arbitrary as “consistent effort” a requirement for a refund. Essentially, you’re not getting a refund. 

Ecom Beast 2.0 Curriculum

The course contains 7 modules. Each module teaches you a different aspect of setting up your dropshipping store.

Module 1 – Mindset & Fundamentals

In this module, Harry goes over the “mindset” of setting up your business. It comes with an introduction as well as an overview of the business model, an explanation of the buying process and buyer psychology, and an overview of a general and niche store. Above all, Coleman talks about the mindset and motivation you need in order to be successful.

Ecom Beast 2.0 Fundamentals And Truths
Coleman going over the best mindset for starting your dropshipping business.

Most good courses contain an introduction module like this. It’s a great way to motivate your new students, and get them excited about the course. Overall, this moduleIs a good introduction, and it also gives some good overall information about the industry itself.

Module 2- Building A High Converting Website

In this module, Coleman shows you how to create your website and get it functioning. He goes over everything you need to know, my coming up with the name, creating a logo, installing a theme, setting up your domain, publishing your website, and importing your products.

This entire molecule serves as a guided walk through, showing you how to get your Shopify store able to accept its first sale. Coleman does a good job of not over explaining the easy parts of this module. Things like setting up a domain, he only spends a couple of minutes on max,  while he spends almost 20 minutes on essential apps.

Ecom Beast 2.0 Connect Domain
Coleman showing you how to connect your domain.

Coleman organizes his time and explanations in a very efficient manner. every course has a guided walk through, but Coleman properly allocates his expertise, not wasting any time on simple subjects.

Module 3- Product Research Academy

This module focuses solely on product research. Coleman showed you everything you need to know about picking a winning product. He goes over things like products to avoid, competitive research, spy tools, benchmarking, and market research. Coleman shows you all the analytics you need in order to pick a product that will sell itself.

 He also goes into different tools you can use, like e-sniper, Ad-Spy, Super All, Sell The Trend, and the purchase pixel. All of these are tools that you can use to assess the products your competitors sell and the market itself.

Overall, Coleman spends a lot of time on this module. The strategies and tools that he teaches you are very useful, and can help you thoroughly research every aspect of your product.

Module 4- Taking Your Store To The Next Level

With your store and product ready, Coleman then teaches you how to maximize your sales off of every customer. He goes over things like upselling your customers, increasing your customer’s LTV (life-time value), optimizing your conversion rate, bundling your products, and more.

He also shows you a tool called gem-pages, which you can use to improve your conversion rate. Overall, this module contains some really useful information. Coleman takes the time to explain the more complicated topics, like conversion optimization, with comprehensive detail.

Module 5- Ecom Beast Facebook Ads Academy

This module focuses on one thing only: Facebook ads. Coleman uses Facebook as the primary traffic platform. This module is the longest in the course, as it teaches you everything you need to know about Facebook ads. The module is split into five parts: fundamentals, targeting, testing, scaling, and retargeting. 

The first part, fundamentals, is a brief overview of the platform itself. Coleman teaches you the basics of setting up your Facebook account, creating your page, linking your pixel, and understanding your reports. This is pretty much just an introduction to Facebook itself. In the targeting section, Coleman goes over understanding your audience, testing your targeting system, and using trends and tools to find your specific audience. This is pretty much just the research part of creating your campaign.

Ecom Beast 2.0 Facebook Pixel
Coleman demonstrating how to set up your pixel in Facebook.

The next part is testing, where Coleman shows you how to test various metrics of your ad. He shows you the best structure for your ad, conversion copywriting, testing and scaling BEP KPI’s, data analysis, and his own CBO testing strategy. This part of the module provides a lot of value, and can save you lots of time and money for your Facebook ads.

After that, Coleman goes into scaling your ads where he teaches you his “mountain climb scale” strategy, cast-net scaling, hybrid scaling, and advanced CBO scaling. These strategies are very advanced, and Coleman does a good job explaining them in a comprehensive way.

Finally, the final part of this module is retargeting. This part is shorter, but still contains vital information, as Coleman shows you how to retarget your ads using DPA retargeting.

Module 6- Email Marketing For Added Profits

In this module, Coleman shows you the best way to keep your customers buying: email. Coleman talks about the importance of having an email list, as it allows you to promote products to proven customers. He shows you how to build up your list, set up an abandoned cart autoresponder, automate your campaigns, and execute your campaigns.

This section contains a lot of useful information. Coleman does a good job of not over-extending himself. Instead of including a lot of modules with little value, Coleman focuses solely on email and Facebook, but provides an extensive amount of knowledge.

Module 7- Business Operations & Growth

This is the final module in the course. This module focuses on where to go next. Coleman talks about expanding, fulfilling orders overseas, hiring employees and freelancers, setting up your business legally, and getting your bank squared away.

While some may not hit this level, it’s good for Coleman to show those that advance this far where to go next. It provides a good stepping stone to guide them on where to go next.

Ecom Beast 2.0’s Course Quality

Ecom Beast is created with great quality. From the presentations to the audio, Coleman produces Ecom Beast with high production quality. The powerpoint presentations he gives are consistent and contain good information, and are designed very well. Additionally, the videos contain an intro and an outro, and the audio is very clear. 

Ecom Beast 2.0 Course Quality
Coleman’s slides are very informative and well made.

Coleman produces a very professional course that makes it feel like your money is worth it. He doesn’t include filler content, and all of his videos have a good pace. It doesn’t feel like he’s teaching it to you on the spot.

Who Is Ecom Beast 2.0 Best For?

This course is best for anyone who’s looking to start their own dropshipping business. Coleman’s course sets any new entrepreneur up for success. His course thoroughly explains complex topics in a graspable manner.

Ecom Beast 2.0 Content
Ecom Beast 2.0 contains a lot of beneficial content for beginners.

Additionally, Coleman does go over the simple walkthroughs through Facebook and Shopify, but does so swiftly. He spends a majority of his time focusing on the advanced topics that will prove to be useful. While any seasoned entrepreneur will gain knowledge out of this course, those who are starting fresh will get the most value from it.

Does Ecom Beast 2.0 Deliver?

Ecom Beast promises to teach you how to create a profitable ecommerce business, and that it does. Coleman shows you every skill you need to learn in order to make your business successful. While it does not guarantee success, it sets you up for it. Coleman teaches you everything you need to know about creating a dropshipping business.

In this sense, Ecom Beast does deliver on its promise. It arms you with every tool you need in order to succeed. 

Is Ecom Beast 2.0 Worth The Money?

The course costs $547. For the money that it charges, it provides immense value. Coleman does not spare any detail or information. As such, this course is worth the money that it charges. For those that are looking to pay more for a better course, this is it.  

Coleman still shows guided walkthroughs, but his main focus of this course are the advanced strategies that he teaches you. From Facebook retargeting to abandoned cart tracking, Coleman focuses his time showing you the proven methods that will help you generate profit.

Alternative Dropshipping Courses

Dropshipping is a very popular topic, and has many courses created for it. Here are a few of our favorites:

  • Ecom Elites (Frank Hatchett)– Hatchett produces a course on dropshipping, and covers the same topics that Coleman does, but almost $200 cheaper. Hatchett’s course is widely regarded as one of the most valuable. On top of covering everything Coleman’s does, he also teaches you Google ads and SEO on top of it. To save yourself money and get more content, consider Hatchett’s course.
Ecom Beast 2.0 Alternatives - Ecom Elites
Ecom Elites is a very popular course about dropshipping.
  • Shopify Academy– Shopify publishes their own free resources for you to get familiar with the platform. It teaches you many topics, like Facebook Ads, product sourcing, and more. Consider this if you’re brand new to dropshipping.

Our Final Verdict: Ecom Beast 2.0

Overall, Coleman produces a good course. It provides beginners a great foundation to build their store on. While he still covers the basics, he puts a heavy emphasis on advanced strategies that most courses do not. The price is expensive, but it does give you a fair amount of knowledge in return. The effort that Coleman puts into this course shows, and it’s a viable option for anyone looking to start dropshipping. 


  • Focuses on advanced topics
  • Comprehensive
  • Provides valuable information


  • Extensive refund requirements
  • A bit pricey

Andrew Green

Andrew is a successful entrepreneur and lifelong learner. Throughout his career, he has watched hundreds of online courses that have allowed him to achieve success in highly competitive fields such as online marketing, investing, and sales. Andrew is committed to expanding his knowledge and expertise and he reviews the premium courses he watches on his online blog.
Overall Rating: 4.55 out of 5

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