What Is Ecom Beast 2.0?
Ecom Beast 2.0 is a comprehensive course designed to teach everything you need to launch a successful ecommerce business. The program promises to help you generate your first 200 sales within one month, and it has earned a strong reputation within the entrepreneurial community.
The course focuses specifically on dropshipping as your ecommerce model. Course creator Harry Coleman walks you through building your website, selecting profitable products, optimizing your storefront, launching Facebook advertising campaigns, creating Google ad strategies, and managing day-to-day operations. Let’s dive deeper into what this course delivers in our comprehensive Ecom Beast 2.0 review.
Who Is Harry Coleman?
Harry Coleman launched his dropshipping journey in 2016 after discovering the business model through online forums. His first venture—a jewelry store—ended in failure, but his second dropshipping business became successful enough for him to leave his traditional job.
Today, Coleman operates multiple profitable dropshipping businesses across diverse niches—from general stores to specialized markets in surfing, baking, and photography. He has also established himself as a recognized dropshipping authority on YouTube, regularly creating educational content about ecommerce strategies.
How Much Is Ecom Beast 2.0?
Ecom Beast 2.0 is priced at $547 with no payment plan options available.
While the course advertises a 30-day money-back “guarantee,” you must meet these stringent requirements:
- Complete 85% of the course content
- Build a “fully functioning live store with at least 5 products following directions in the course” and “provide proof that [your] store is live and functional”
- Install all essential apps recommended by the course
- “Tag Beast aka Harry in the course group and ask for help and ask for advice from the group members”
- Invest at least $170 in Facebook ads while driving “at least 100 visitors to the store from the spend”
- Demonstrate what they define as consistent effort:
- CONSISTENT EFFORT IS DEFINED BY THE FOLLOWING : BEING ABLE TO SHOW WORK DONE DAILY ON A CONSISTENT BASIS. AN EXAMPLE OF WHAT OUR STAFF DEFINES LACK OF CONSISTENT WORK IS NOT DOING ANY WORK AND WAITING TILL THE LAST FEW DAYS IN THE 30 DAY GUARANTEE TO PUT TOGETHER A LOW EFFORT SITE AND LOW EFFORT ADS IN ORDER TO ABUSE THE ACTION BASED GUARANTEE. MEMBER WILL HAVE TO PROVE THE TIME STAMPS OF THE ACTIONS, OUR TEAM WITH REVIEW THE TIMINGS AND MAKE A DECISION.
This isn’t really a money-back guarantee—it’s a conditional refund subject to their discretion. Since they’ve made subjective criteria like “consistent effort” a requirement, getting your money back becomes nearly impossible.
Ecom Beast 2.0 Curriculum
The course is structured into 7 comprehensive modules, with each one covering different aspects of building your dropshipping empire.
Module 1 – Mindset & Fundamentals
Harry begins by establishing the proper “mindset” for entrepreneurial success. This foundational module includes an introduction to the business model, explains the customer buying process and psychology, and compares general versus niche stores. Most importantly, Coleman emphasizes the mindset and motivation required for long-term success.
Quality courses typically include an introductory module like this to motivate students and build excitement. This module serves as an excellent foundation while providing valuable industry insights.
Module 2- Building A High Converting Website
Coleman demonstrates how to create and launch your website from scratch. He covers every essential element: naming your brand, designing logos, installing themes, setting up domains, publishing your site, and importing products.
This module functions as a detailed walkthrough for getting your Shopify store ready for its first sale. Coleman efficiently manages his time—spending just a few minutes on simple tasks like domain setup while dedicating nearly 20 minutes to essential app configurations.
Coleman expertly allocates his time and explanations. While most courses include guided walkthroughs, Coleman strategically focuses his expertise on complex topics rather than wasting time on basic concepts.
Module 3- Product Research Academy
This module is dedicated entirely to product research mastery. Coleman reveals everything you need to identify winning products, covering topics like products to avoid, competitive analysis, spy tools, benchmarking, and market research. He provides all the analytical frameworks needed to select products that practically sell themselves.
He introduces powerful research tools including e-sniper, Ad-Spy, Super All, Sell The Trend, and the purchase pixel. These resources help you analyze competitor products and understand market dynamics thoroughly.
Coleman invests significant time in this module, and rightfully so. The strategies and tools he demonstrates are incredibly valuable for conducting comprehensive product research.
Module 4- Taking Your Store To The Next Level
Once your store and products are ready, Coleman focuses on maximizing revenue per customer. He explores upselling techniques, increasing customer lifetime value (LTV), conversion rate optimization, product bundling strategies, and more advanced tactics.
He introduces gem-pages, a powerful tool for improving conversion rates. This module delivers genuinely useful information, with Coleman taking time to explain complex concepts like conversion optimization with thorough detail.
Module 5- Ecom Beast Facebook Ads Academy
This module concentrates exclusively on Facebook advertising, Coleman’s primary traffic source. As the longest section in the course, it covers everything about Facebook ads through five comprehensive parts: fundamentals, targeting, testing, scaling, and retargeting.
The fundamentals section provides a platform overview, teaching you to set up your Facebook account, create business pages, link your pixel, and interpret reports. Targeting covers audience research, testing targeting systems, and using trends and tools to identify your ideal customers.
The testing section demonstrates how to test various ad metrics effectively. Coleman covers optimal ad structure, conversion copywriting, testing and scaling BEP KPIs, data analysis, and his proprietary CBO testing strategy. This section delivers tremendous value and can save you considerable time and money on your Facebook campaigns.
The scaling section introduces Coleman’s “mountain climb scale” strategy, cast-net scaling, hybrid scaling, and advanced CBO scaling techniques. These advanced strategies are explained comprehensively despite their complexity.
Finally, the retargeting section, while shorter, covers essential information about DPA retargeting strategies.
Module 6- Email Marketing For Added Profits
Coleman demonstrates how to keep customers buying through strategic email marketing. He explains the importance of building an email list for promoting products to proven buyers, covering list building, abandoned cart automation, campaign automation, and campaign execution.
This section provides substantial value while maintaining focus. Rather than spreading content thin across multiple platforms, Coleman concentrates on email and Facebook marketing but delivers extensive expertise in both areas.
Module 7- Business Operations & Growth
The final module addresses scaling and expansion strategies. Coleman covers business expansion, international order fulfillment, hiring employees and freelancers, legal business setup, and banking arrangements.
While not everyone will reach this advanced level, Coleman wisely provides guidance for those ready to scale. It creates a clear roadmap for continued growth beyond the initial setup phase.
Ecom Beast 2.0’s Course Quality
Ecom Beast features exceptional production quality throughout. From polished presentations to crystal-clear audio, Coleman delivers high-quality educational content. His PowerPoint presentations are professionally designed, informative, and consistent, while videos include professional intros and outros with excellent audio quality.
Coleman creates a polished, professional learning experience that justifies the investment. He eliminates filler content entirely, maintaining an engaging pace throughout. The instruction feels well-prepared rather than improvised.
Who Is Ecom Beast 2.0 Best For?
This course is ideal for aspiring entrepreneurs looking to launch their first dropshipping business. Coleman’s program provides new entrepreneurs with a solid foundation for success by explaining complex concepts in accessible terms.
Coleman efficiently handles basic walkthroughs for Facebook and Shopify while dedicating most of his time to advanced strategies that drive real results. While experienced entrepreneurs will gain valuable insights, newcomers will extract the maximum value from this comprehensive program.
Does Ecom Beast 2.0 Deliver?
Ecom Beast promises to teach profitable ecommerce business creation, and it absolutely delivers. Coleman provides every skill necessary for business success. While no course can guarantee results, this program equips you with comprehensive knowledge for building a successful dropshipping operation.
In this regard, Ecom Beast fulfills its promises by providing all the tools needed for entrepreneurial success.
Is Ecom Beast 2.0 Worth The Money?
At $547, the course delivers exceptional value for its price point. Coleman includes comprehensive details and insider information throughout. The course justifies its premium pricing for those seeking in-depth, advanced training.
While Coleman includes necessary guided walkthroughs, his primary focus remains on advanced strategies that generate real profits. From Facebook retargeting to abandoned cart recovery, Coleman emphasizes proven methods that drive revenue growth.
Alternative Dropshipping Courses
Dropshipping education is extremely popular, with numerous high-quality courses available. Here are some top alternatives:
- Ecom Elites (Frank Hatchett)– Hatchett’s dropshipping course covers similar ground to Coleman’s but costs nearly $200 less. Widely considered one of the most valuable programs available, it includes everything Coleman teaches plus Google ads and SEO training. For more comprehensive content at a lower price, Hatchett’s course deserves serious consideration.
- Shopify Academy– Shopify offers free educational resources to help you master their platform. Topics include Facebook Ads, product sourcing, and more fundamental concepts. Perfect for absolute beginners exploring dropshipping.
Our Final Verdict: Ecom Beast 2.0
Coleman delivers a solid educational program that provides beginners with an excellent foundation for success. While covering essential basics, he emphasizes advanced strategies that most courses overlook. The premium pricing reflects the comprehensive knowledge you receive. Coleman’s dedication and expertise are evident throughout, making this a viable choice for serious dropshipping aspirants.
Pros
- Focuses on advanced topics
- Comprehensive
- Provides valuable information
Cons
- Extensive refund requirements
- A bit pricey
