Are you looking for a place to learn about entrepreneurship, sales process, closing strategies, leadership, and more? Then you might want to check out Grant Cardone University. But who is Grant Cardone? Is his university worth it?
I researched and brought you the answers in this Grant Cardone University review. So keep reading to learn all about this online school that promises to teach you how to make more money.
What Is Cardone University?
Grant Cardone’s Sales Training University is a self-improvement hub with thousands of videos to help you achieve success. There are around 1,500 videos, ranging from how to be a successful entrepreneur, sales techniques, digital marketing, leadership, handling objections, etc. Although the primary focus of the flagship sales training course is sales tactics, it comes with a variety of content. Think of it as a Netflix membership, but for Grant Cardone.
Who Is Grant Cardone?
We can’t discuss Grant Cardone University without knowing a bit about the man. Grant Cardone is a sales consultant, author, business personality, motivational speaker, and business owner. He’s written works such as The 10x Rule, Sell Or Be Sold, and The Millionaire Booklet.
Cardone graduated from McNeese State University and has since made millions in different industries. His real estate investment company, Cardone Capital, is valued at around $900 million, with 4,700 real-estate units across the United States. As of 2022, Grant Cardone’s net worth is valued at $600 million.
How Much Does Grant Cardone’s Sales Training University Cost?
There’s no one answer to this. Cardone sells his content in many different ways. Although most would just have a single access price point, Cardone sells different courses within the university separately. Think of it like a video game that’s gutted with DLC and microtransactions. Cardone University pricing can vary depending on what content you consume.
However, if you want to buy Grant Cardone University course, you’re looking at around $35,000. The money covers the entire Cardone University modules, from what it takes to own a successful online sales business to traits every entrepreneur should have.
The price for learning about Grant Cardone’s success in business is high, you could very easily spend all your life savings just trying to buy this course.
It does come with a few freebies, such as:
- Cardone U Connect access
- Access to private live streams
- Unreleased content
- 5 downloadable e-books
- Tired Of Missing Sales.
- 10 Biggest Follow-Up Mistakes.
- 10 Mistakes That Kill Your Deals.
- How To Fill A Pipeline With Cold Prospecting.
- 20 Rules Of Closing A Deal.
Now let’s break that 35k down into a simplified list for you:
Cardone University’s Base Cost
- Cardone University: $4,997
- Cardone University + Expert Programs: $12,995
- Cardone University (Lifetime Access): $24,997
- Cardone University (Monthly Subscription): $97/month
Cardone University’s Certifications
- Business Builder Certification: $997
- 7-Figure Sales Principles Certification: $997
- 10x Financial Freedom Certification: $997
- Phone Sales Mastery Certification: $997
- Advanced Sales Negotiation Certification: $997
- Total: $4,985
Cardone University’s Individual Courses
- Sales Fundamentals: $197
- Buyer Psychology: $197
- Perfect Sales System: $247
- Master the Close: $297
- Advanced Closing & Negotiating Strategies: $297
- Incoming Call Mastery: $197
- Professional Prospecting Strategies: $197
- Advanced Follow-Up Strategies: $297
- Mastering the Cold Call: $79
- 100 Ways to Stay Motivated: $197
- 64 Top Traits of Great Entrepreneurs: $197
- Internet Lead Response Strategies: $197
- Personal Finance & Wealth Creation: $197
- Handling Objections: $247
- Total: $2,958
Cardone’s Industry Expert Courses
- Dave Anderson Leadership Academy: $997.00
- Personality Assessment Academy by Dr. Tony Alexander: $997.00
- The Hiring Academy by David Jensen: $997.00
- Product Sales Mastery by Victor Antonio: $997.00
- Social Selling Mastery by Jamie Shanks: $997.00
- Daymond on Demand by Daymond John: $997.00
- Monster Producer Academy by Coach Michael Burt: $997.00
- Star Power by Hank Norman: $1,495.00
- Total: $8,474
After a few years of its initial release, Cardone added a monthly fee (subscription) to Cardone University, costing $97 a month. This is by far the most financially viable option for getting access to all the courses if you can’t pay the lump sum.
Cardone’s Sales Training University Curriculum
The entire program comes with so many courses, a total of 1,500. We can’t break them all apart, but we’ll give you a good idea of what these online courses cover.
- Sales Fundamentals: The basic philosophy of sales. Learn the simple methodology that all sales professionals can follow and use. It even includes different strategies for introverts or extroverts.
- Understanding Buyer Psychology: Part of winning the sales game is knowing what makes people buy. Cardone breaks this question down with psychological tendencies you can appeal to in order to close more sales. It works whether you are a car salesman, a car dealership owner, or a real estate mogul.
- The Perfect Sales System: Cardone expands upon the fundamentals to show you a more in-depth look into sales. Learn how to build a sales team, goal setting, utilize facts, and the best practices to take your sales from being a passive income stream to the next level.
- Perfecting Customer Retention & Conversion: Handle complaints & objections in a way that keeps your customers buying. Learn how to apply various buyer types to suit customers’ best conversion and retention.
- 100 Ways To Stay Motivated: Motivational videos, not too much explanation needed.
- 64 Traits of Great Entrepreneurs: Understand the qualities of successful salespeople and use them in your own life. You also learn how to spot them inside potential hires.
- Mastering The Close: Cardone uses his own business experience to introduce you to the ABCs of sales: always be closing. Learn the basics of closing, like how to steer a conversation or mistakes to avoid.
- Mastering the Cold Call: Get a leg up on your cold call list by learning how to write the perfect script or Making a Cold Call HOT.
- Professional Prospecting Strategies: Grant Cardone teaches you how to find qualified leads and get buyers to find you.
- Internet Lead Response Strategies: Use the internet to generate another stream of leads, as Cardone teaches you mistakes to avoid and how to set up your lead generator.
- Advanced Follow-Up Strategies: Double down on your sales by reaching out to customers that have bought and other customers that haven’t. Learn how to use proven scripts for various types of prospects.
- Incoming Call Mastery: Get your callers to set an appointment with you using proven scripts and strategies.
- Personal Finance & Wealth Creation: Give your own personal finances a strong foundation by understanding debt and common middle-class mistakes that make people fail. You’ll also learn how to create multiple streams of income and make money online.
Grant Cardone’s Course Quality
Cardone University’s production quality is very inconsistent. Cardone teaches not all courses, and as such, there is a large amount of variance in the quality. However, most videos taught by Cardone are done using a greenscreen and a stock photo background. It’s quite reminiscent of a high school announcement video. The audio isn’t the best, but it’s not the worst.
Additionally, the worksheet that the course comes with is absolute garbage. They’re only there to say that they included worksheets. Overall, the quality is enough for the information Cardone conveys but not enough to warrant a $35k price tag.
Does Grant Cardone Deliver?
Cardone promises to give you the technical knowledge needed to become a better salesperson and improve your learning capabilities. I can say that Cardone actually delivers on what he advertises.
The courses are filled with content that will take you weeks to get through. Surprisingly enough, Cardone also keeps out the fluff. For example, some of his courses that teach you the different closing methods include dozens of videos of him showing you them.
They’re about 18 seconds each, but it leaves out any unnecessary explanation. The advanced strategies he teaches are advanced and don’t just give generic advice. Cardone produces a plethora of content that is useful and applicable to anyone’s career.
Who Is Cardone University Best For?
Cardone University is advertised as an elite training platform, but in reality, it’s for those with absolutely no idea what they’re doing. This is where you go to learn sales if you’ve never done it before or if you’re struggling with it.
Anyone can get value out of it, but not everyone will see that value as a fair trade for the amount they’re paying. If you are someone who hasn’t set foot on the sales floor and you feel overwhelmed by the idea, this course does a great job of walking you through the course of the basic sale and how to overcome your personal obstacles.
Is Cardone University Worth the Money?
Now for the real question: Is it worth the price?
Let me make one thing clear: if you buy anything other than the monthly subscription, you’re getting ripped off. The individual courses for sale are just insanely expensive. The only viable option is the monthly subscription, which costs $97.
Now, $97 isn’t a lot of money compared to the amount that sales courses charge. In fact, with the amount of content you’re getting, it’s actually pretty great. You get access to thousands of videos, downloadable e-books, and his livestreams. However, you must go through these courses quickly because staying as a monthly subscriber can add up quickly.
So, here’s the bottom line: how much content can you get through? If you are able to buckle down and get the most that you can out of Cardone University within a month, you only pay $97. If it takes you longer, you’re going to have to get another month. But at $97 (assuming you only need a month), Cardone University is one of the few investments worth your money.
TIP: Focus on the advanced strategies Cardone teaches. Many of the selling basics can easily be learned through other sources, but the most exclusive content Cardone teaches is his advanced tactics. Make sure to take your time during the advanced closing and prospecting courses.
Cardone University Alternatives
The best thing about Cardone University is that it’s an online learning hub, not just one course. However, Cardone University isn’t the only learning hub:
- LinkedIn Learning: This is probably the best clone of Cardone University. LinkedIn Learning is a course hub that provides thousands of videos and courses. They provide very similar courses, like closing sales, prospecting, and internet ads. It also comes with extensive courses on software and productivity. LinkedIn learning can provide the same knowledge base at a lower price if you are a beginner.
- Scribd: If you have a good idea of sales and just want to tune in on some weaknesses, consider Scribd. It’s an online hub of books, documents, and audiobooks. It focuses on business, and you can find many great works like Good To Great, Straight Line Persuasion, and Jab Jab Right Hook. If you’re looking for content-specific courses, consider using Scribd to read related books. Scribd also includes audiobooks, magazines, and documents. It includes current books that normally cost you $30 each.
- Grant Cardone’s Books: Many users have described Cardone University as similar to Cardone’s books. As such, it stands to reason that one of the best substitutes for Cardone University is Cardone himself. You could get some of his books like The 10x Rule or Sell Or Be Sold and get Cardone’s main principles of sales.
Our Final Verdict: Is Grant Cardone Legit?
Grant Cardone has created an incredibly beneficial online course hub. It allows users to take content that’s relevant to them. If you are able to take the course in a timely manner, you can get a lot of value out of Cardone University. For $97, you can learn some very advanced and useful strategies that no other courses teach.
It’s important that you utilize your money properly and focus on the exclusive content Cardone offers rather than the generic advice. Cardone does produce very good courses, and if you are new to sales, it’s worth your time to invest in his university.
