About Straight Line Persuasion Fast-Track
Jordan Belfort’s “Straight Line Persuasion Fast-Track” course is his secret to his once millions on wall-street. It’s the supposed system that took him to be a millionaire at the age of 26. It’s what made him able to, “take any person, and with the straight-line system, make them a world-class closer”. This course aims to teach you basic sales strategies to close more sales and become a successful salesperson.
The fast-track course is supposed to cover all that the normal straight-line persuasion course covers, but is meant to be taken in 4 weeks. As such, the content is reduced for this course to be faster.
Who is Jordan Belfort?
“My name is Jordan Belfort. The year I turned 26, I made 49 million dollars, which really pissed me off because it was 3 shy of a million a week”.
Have you ever hear of The Wolf of Wall Street? Leonardo DiCaprio’s drug-ridden stockbroker? That’s him. Jordan Belfort was the owner of Stratton Oakmont, a boiler room for stock manipulation and “pump & dump” schemes. Now, he’s an author and motivational speaker, who teaches everyone else how to sell through online courses and seminars. Jordan is the creator and speaker of the straight-line persuasion fast-track.
Straight Line Persuasion’s Cost
The fast-track is offered at $199, about $300 less than a year ago when it was $499. It only offers a one time fee. The course comes with:
- Straight Line Persuasion System Fast Track Course
- A 3-page document to pinpoint your business weaknesses
- A worksheet to follow along the course
- An infographic
- The Straight Line Persuasion E-Book
Essentially you’re getting the course. The extras provided serve no added value. It seems as though Jordan doesn’t even push his own course, as there’s no sales page for “fast-track”, just a shopping cart icon, and a $200 fee.
Jordan Belfort’s Core Curriculum:
Jordan teaches the straight-line persuasion fast track over the course of 4 weeks. Although each of it is broken down by “week”, it’s only really 1-2 hours of content each week. You could complete the entire course in 1 day. That being said, each week focuses on its own different area of sales:
- Week 1- Introduction: Overview of the straight-line persuasion system.
- Week 2- Rapport: Learn how to build rapport with customers.
- Week 3- Inner Game: Overcome insecurities and personal roadblocks.
- Week 4- Outer Gamer: Lessons integrate into the closing process.
Week 1: Introduction
During this time, Jordan goes over the straight-line persuasion system and how he’s used it throughout the years. He mentions his “Wolf of Wall Street” story (he tends to do that a lot), and how he started out in sales. Ultimately, Jordan warns you of the “disastrous effects” that this sales process has, and how important it is that you have ethics when using this system.
It’s an over-exaggeration to the extreme. However, power is a psychological tendency, and warning them of such a power is actually persuasion in its prime. It’s why he slaps so many warning stickers on his sales page. Let me be clear: this course does not give you superpowers. Jordan was able to grow his boiler room scheme because he artificially inflated stocks. When you grow stocks to be rising at enormous rates, you have to ask yourself: was it the system, or was it the stock manipulation?
The Origin of the Straight Line System module contains the following:
- His Wolf of Wall Street story
- How he trained his entire staff
- What to establish in the first 4 seconds
- Tone
- Enthusiasm
- Your “expertness”
- Authority
- Importance of voice & tones
Week 2: Rapport
The second week focuses on one thing: rapport. Jordan goes over the many ways that you can build trust with a client. It’s not groundbreaking or unique, but it is a good reminder to be a friend rather than a salesman. He goes over various strategies like being very knowledgeable, dressing for success, and make a good first impression. If it sounds generic that’s because it is. Jordan goes over “strategies” that you can find in the thousands of sales books priced at $1.
However, seeing it does add value. Jordan is a salesperson, there’s no doubt about that. Reading this advice adds no value, but seeing the way he pauses when he speaks, how he uses body language or hand-gestures, or even just flat out eye-contact, it does feel quite mesmerizing. Some of the best value in this course is just watching Jordan present.
The establishing rapport module contains the following information:
- 1/4 second rule
- Dressing properly
- Body language
- Proper amounts of space
- Listening with your body
- Matching and mirroring
- Pacing and leading
- Gathering intelligence
- Decision time
Week 3: Inner Game
“The truth is, you can’t earn millions until you’ve convinced yourself you’re capable of earning millions and are worthy of earning millions” -Jordan Belfort
This week is all about you. Jordan shows that it’s extremely important to be of sound mental health to be a good salesperson. If you don’t believe in yourself, it’s impossible to sell yourself. Jordan guides you through various different steps to pushing past fear or any personal struggles.
Considering he used to drown his problems in quaaludes, this section surprisingly does contain pretty sound advice. While he focuses on a lot of different emotional blockages, he doesn’t necessarily explain all aspects regarding your own mental health.
Here’s our advice: If you are struggling with self-belief, you have to make sure all aspects of your life are functional. We’re taking Jordans steps a bit further and advising that to sell properly you should aim for:
- Consistent exercise routine
- Creative outlets
- Healthy sleep schedule
- Good social circle
- Healthy relationships
- Dedicated relaxation time
- A hobby you are passionate about
That being said, Jordan does propose a good point: you have to be of sound mental health. In this module he goes over:
- Forgetting mistakes
- Empowering beliefs
- Setting goals and visualizing them
- Future pacing, and imagining your future
- State Management- the management of your emotional state
- 4 Key C’s:
- Certainty
- Clarity
- Confidence
- Courage
- “Anchoring”, or associating a favorable event with your stimulus
Week 4: Outer Game
With the final week of the course comes what we’ve all been waiting for: actual sales advice! Jordan claims that you won’t achieve massive success unless you master all the other three modules though, so be warned. He does get a little existential, relating some outer life philosophies to your sales game. When talking about the importance of “vision focus”, he wants you to truly ponder your mission and life purpose, so you can answer your own, “why?”
Then he wants you to visualize your life, visualize your riches and your future. He asks the audience to close their eyes and visualize every element of their dreaming future: enough to satisfy all five senses. Then, he wants you to take that visual and believe it, to “separate it from their head” and believe it.
And… well, that’s it.
Yup. A chapter stolen straight out of “Think And Grow Rich” by Napoleon Hill. All he does in this module is throw out more buzzwords than a Kickstarter campaign. This is the most disappointing of all modules, as he ends his course by insultingly saying:
“If explosive results are more to your liking, you’re welcome to continue your journey with us, this time on The Straight Line Persuasion System.”
Yeah, why would we be expecting explosive results?
So, if you are still interested in the content in this module, here it is:
- Vision is the second key in state management
- Answer your “why?” questions
- What’s the atmosphere of your business?
- What do your sales funnel look like?
- Who’s your future spouse?
- What’s your house gonna look like?
- Reprogram your mind
- Visualize yourself and share your vision with the purpose of inspiring them
- Empower your beliefs
- Elevate your standards to the same level as your vison
Just to clarify: we’re still writing about Jordan Belfort, that wasn’t Tibetan Buddhism you just read.
Straight Line Persuasion’s Course Quality
The course does display a good production value at the start. You’re introduced to the course by Jordan Belfort in a professional backdrop, a fairly high-quality camera, and pretty decent audio. However, after he’s done giving his introduction, the rest of the course is just different clips of a sales seminar he gave. The camera and sound quality are bad, and it’s just something made after the fact. It seems as though Jordan really just double-dipped his sales by releasing a video of a sales seminar he was already doing. While you have to admire the entrepreneurship, it does leave a bad taste in your mouth.
Does Jordan Belfort Deliver?
No. No he does not. Jordan is such a sales genius that he really just convinced everyone watching that they learned something about sales when in reality they didn’t. You’ll come out of this motivated, but that’s it. The course is smoke and mirrors, motivating an audience while they think it’s knowledge. It makes them feel like they’ve learned something while they really didn’t.
Who “Straight Line Persuasion Fast Track” is best for
Sales is a hard field, there’s no doubt about that. However, this course isn’t for salespeople. This course is for people who are thinking about sales but are too intimidated. It’s for the salesmen at the bottom, the Willy Lomans and Andy Bernards of the sales world. If you expect any advanced strategies, just forget it.
The course really just motivates people and puts them into a sales mindset. While this is valuable to a select few, many will find it to be underwhelming, especially because Jordan set such a high expectation for this course.
Is Straight Line worth the money?
At $199, the course is not worth 1/20 of its price. I would value the course at $5, as it does give an excellent example of salesmanship. The way Jordan explains his “top secret sales formula” is just admiring. He speaks with such passion and emotion that you really do find yourself becoming persuaded.
The course itself does not give you any more knowledge than what you can find for free. He constantly emphasizes generic advice, like eye contact or body language. Interestingly enough, if you watch the Wolf of Wall Street, the character trained his stock team in an entirely different way than what’s given in the course. It’s clear Jordan is a master salesman, but that’s not something he’s going to teach you in this course.
Straight Line Persuasion Course Alternatives
Little Red Book of Sales, Jeffrey Gitomer- This book contains all the same basic advice Jordan gave without all the fluff. This book provides fundamental sales strategies to increase your sales and get yourself in the proper mindset. It does get cheesy at times, but it provides all the same info from this course
Sales Dogs, Blair Singer- Part of the “Rich Dad Poor Dad” franchise, Sales Dogs delves into your own personality and emotions in regards to sales. If you found the “Inner Circle” part of Jordan’s course helpful, it’s worth it to pick up this book.
Alison Courses- Alison provides in-depth sales training in specific aspects. From various topics like competitive edge or retail management, you can learn actual detailed information to help your sales increase. They may not be the best, but they offer them for free, so there’s no loss. They even provide certifications!
The Straight Line Persuasion System Fast Track’s Final Verdict.
Let’s take a look at the legal notice attached to this course:
“No portion of this material is intended to offer legal, medical, personal, or financial advice.”
“Nothing in this presentation is a promise or guarantee of earnings”.
A little different than what the course claims, is it not?
Nobody should take this course. The entire course is just leveraging his second (and more expensive) course. This course presents no value whatsoever saleswise. Although it’s hard, please resist Jordan’s persuasive pitch.
Pros
- Real-Life Engagement – Jordan is an amazing salesperson to watch. You can read all about sales, but watching him up there selling his system, as bad as it might be, is something you cannot get from any book or course. Jordan shows what a master salesperson looks like.
- Great Motivation – If Jordan does accomplish one thing with this course, it has to be the motivational factor. You can’t help but feel excited and a bit eager to hit the sales floor listening to him talk. With all his talk about “mindsets” and “visualizations”, you do get your head in the right mindset.
Cons
- Low Production Quality – This course is like a DVD of a magic show live in vegas. It’s just a recording of Jordan in a live seminar. The only time he talks to you is the introduction. All the ebooks and worksheets are trash-able, leaving very little value in this course.
- False Claims – Jordan claims to be able to teach you to shift minds and even takes twenty minutes to warn you of your new powers. However, the most he even talks about sales-wise is generic and widely know facts. The course is overhyped and under-delivered.
- Useless Information – Jordan delves into this “mindset” tangent that starts to sound religious at points. He focuses about three-quarters of this entire course just on “mindset” and visualizing your riches. It’s something you’d hear from everyone trying to sell you a course. He never teaches actual sales information, even though it’s clear he’s capable of doing so.
Overpriced – You’re better off hiring a life coach for $15/hour. The $199 price is absurd for such a little amount of information. None of it adds any sales strategies that you’d expect from such a master salesman.
