The internet is often called the great equalizer. Whether that is true or not really depends on the service you get. But if you do have a good connection there are not many limits to what you can do. And if you have any doubt, think of the many hours you have spent shopping online.
In today’s world, e-commerce is big business. It is no different from owning a store except you don’t have to pay rent and worry about how to display your inventory. On the other hand, it is not a piece of cake and definitely not something everyone can succeed at, without some training. But don’t worry. If there is one thing we learned from this pandemic, it is that being under lockdown gives us a little extra time to invest in learning some essential skills. So here’s a look at the best e-commerce courses out there.
Best e-Commerce Courses
Below are the top 6 e-commerce courses that will help you learn the details of e-commerce and what it takes to be successful.
eCom Elites by Franklin Hatchett
First up is a much-discussed eCom Elites course by Franklin Hatchett which is built on the concept of making you an online entrepreneur. Just what you needed, we know. According to Franklin Hatchett, it is easy to set up a business but if you don’t know the nitty-gritty, you are setting yourself up for failure.
And to save you from that heartbreak and a financial pit, Hatchett designed this course. And what was meant to be an informal training center for a few friends turned into one of the most talked-about training courses in this space.
The course is made accessible to anyone who wants to become an online entrepreneur. The lessons have a lot of practical advice that is taught in an easy to understand way. This course is a system that helps individuals start and maintain their online ventures and the teaching is done through many step-by-step training videos that are quite easy to follow. You will also get professional guidance from those who have built their own businesses on the internet to help you avoid the most common mistakes.
The course itself is divided into 10 modules that take you from start to end of the start-up process. Let’s see what they are.
- Creating Your Store
- Sourcing Products
- Facebook Traffic
- Instagram Traffic
- Email Marketing
- ChatBot Traffic
- Funnel Traffic Foundation
- Google Ads Traffic Explosion
- Organic Google Traffic
- Top secret
Each of these chapters teaches you at least about one building block of what it means to have an online business. You get to learn about orientation and the product. You will learn about advertising and marketing them online which is just as important as having a product. You will also plunge into the world of chatbots and website traffic. And in the end, there is a little extra.
eCom Success Academy by Adrian Morrison
eCom Success Academy is all about new-age e-commerce and building a business without costs or investments upfront. Adrian Morison believes in giving you the control back from the buyer. This is especially useful in the unpredictable world of retail.
The course teaches from case studies, campaigns and the results will be there for you to see. You will also learn about the mistakes you shouldn’t be making and how to sell your brand, instead of someone else’s. You will learn about tapping into your potential and extend it to the potential of your product. The main idea of this course is to help you take control of your finances and make sure you are not losing income.
You will also learn about website traffic and converting that stream into an actual business. This course will enable you to use low-cost advertising that how that results in high conversion. There is also the key element of learning about marketing yourself and your brand on social media. This course believes that Facebook is key to that whole process because of the precision and targeted traffic it gets you.
The idea is to provide a safe and profitable business model for your product so that it is fully scalable when you are ready. It is worth repeating here that you will learn to get the job done without having to invest in inventory up front. This will clear financial hurdles and you will learn to replicate websites overnight without losing quality. The course gets updated on a weekly basis to remove outdated information and inject you with current trends and keep you posted on hacks in the industry. The course is known to have a comprehensive approach to the point that you might think it is too good to be true.
Build An Ecommerce Website Using Shopify from Udemy
If you are looking for an in-depth understanding of how Shopify, one of the most popular e-commerce platforms, works this is the course for you. In this course from Udemy, you will learn all about what it is like to use this business platform in about 66 lectures. This is a very thorough course on the subject which starts with understanding the platform and setting up your website. You will then proceed to learn about the marketplace through the app and add additional features to your site. Next is the process of setting up products and integrating them with other platforms like Amazon and Etsy. After that, you will be taught how to collect money through Shopify and integrate email marketing which helps in building long-term relationships, boosts traffic and in turn boosts sales. Towards the end of the course, you will learn about integrating social media into your Shopify website and understand Shopify reports and third party analytics (hello, Google!) for maximum profit.
This course is essentially for those who have already decided to start their work on Shopify. If you are ready to build your website on this platform, this course is for you. Before you sign up for it though, check yourself for comfort with technology and photo editing to be specific. You must be able to use at least some elements of Adobe Photoshop. This is also not a useful course if you do not know how to write a sales copy or aren’t comfortable with standard online tools.
This is a course with analysis, opinions, techniques and some short cuts. You will also get tips from an instructor that are hard to find elsewhere. You will also get a step-by-step instruction demo on building a website. This is a unique course that has a systematic framework in planning and launching a website on Shopify. It is a great way to prepare for long-term success.
This course is not exactly for beginners. Students must have some idea about web building including but not limited to having a blog. You also need to have the willingness and patience to learn. It is also not helpful to take this course without having a product idea. Basically, it is for entrepreneurs, marketers and small business owners and not for developers.
Digital Product Management by edX
This is for advanced sellers who have been around for a while and understand that e-commerce is so much more than just setting up an online store. During this course, you will learn about developing a digital product and deciding on the pricing, among other things. You will not only be able to develop your business but also keep up with the competition.
The course also focuses on creating roadmaps for the product like taking you through the process from concept to creation to rapid prototyping. You will also learn about management practices in terms of creating software. You will also learn about social media marketing and how to test a product in the market. There is also a module on using the best practices in the business and creating strategies depending specific to different platforms. The program has two courses that teach you object-oriented thinking, digital process capabilities and data analytics where you will learn how to use various tools for maximum benefit. This will teach you how to run, measure and adapt strategic experiments that will help you keep up with current trends, business models and market growth accordingly.
Towards the end, you will be able to generate and validate the needs of your customers with the tools and methods at hand. You will also learn about agile development, rapid prototyping, experimenting and managing risks. You will also be taught techniques to plan and launch the product. This includes tracking and optimizing social media metrics.
You will learn how to manage the life cycle of your products and services with upgrading versions and changing the pricing. Along with that, you will be taught communicating and championing the benefits of your product to internal managers and sales teams along with your customers. By the time you are done, you will understand the variations in product management across organizations and emerging digital markets. You will also know how to innovate your business and company.
Introduction To The Top 12 Ecommerce Platforms by Udemy
This is a course from Udemy on the different platforms available for selling products online. You will know the basics of selling on the internet, understand the world of e-commerce websites and get a tour of the top 12 platforms.
You must be eager to learn the business, must have internet access to visit the platforms and understand how they are different from each other. It is great if you already have experience selling products online but it’s fine even otherwise.
This course teaches you everything from where to start selling (for example, eBay, Amazon, Etsy and Craigslist) to setting up your own website and understanding how shopping carts and payment systems work. This is an introductory course which will give you a great deal of understanding of the subject.
When you are done with the course, you will understand the top 12 venues and be able to pick the one that best suits your needs. There will be step-by-step instructions on where to sell your products. There is also a PDF presentation with links and sites and other resources to take your learning forward. And if you are not satisfied with it, Udemy has a 30-day money-back guarantee.
The only reason this course might not work out for you is if you already have some experience and are looking to enhance your knowledge or skills. But for that, we have some other courses mentioned above.
Drop Shipping E-Commerce Course by Udemy
Drop shipping is a key component of e-commerce. And this course helps you navigate that world with great ease. You will learn about the core concepts, how to create an online store and earn money with these newly-acquired skills. It gets better. You will also learn about keeping the business and products self-sustained.
Thankfully, you do not need any prior qualifications or experience. All you need is a computer and a good internet connection which is perfect for those who want to enter this business anyway.
You will learn how to monetize your website and make the most out of it. You will be able to build your site from scratch and run it efficiently. This is easy to learn and is greatly beneficial to beginners.
The Bottom Line: Best e-Commerce Courses
With the world getting more and more digital, individuals are clamoring to take their business online. So now more than ever, and we don’t have to tell you, there is a demand for this knowledge. And you are just at the cusp of something great if you already have an idea for a product. Any of these courses will give you the tools to plan, create and execute your idea. And if you already have a little something in the works, one of these courses is certain to take you across the finish line.
Some of them are quite affordable because of the discount prices. You might want to jump on them before that flexibility vanishes. Good luck and happy building!